17 Product Feedback Tools [Idea Boards, Surveys & More]

17 Product Feedback Tools [Idea Boards, Surveys & More]

On the 4th of April, Elon Musk started a Twitter poll that asked users if they wanted an Edit button. Over 70% of four million users voted yes, prompting Twitter to acknowledge the need for an Edit button. Besides increasing user activity, the tweet caused Twitter’s stock value to soar briefly.

The incident proves that user feedback is still an invaluable instrument. However, Twitter is not the most effective product feedback tool. If you want a much more effective tool for gathering and analyzing product feedback, we’ve identified the 17 best platforms for the job. Keep reading to discover the features that set these feedback tools apart from the rest.

Idea boards and feedback widgets

User feedback tools that offer idea boards and feedback widgets allow your customers to suggest ways to improve your website or product quality and performance. The widgets allow you to embed the feedback tool into your website or app, so users can easily access it to make recommendations. Below are the top tools that offer these features:


Frill is a highly rated product feedback tool that excels at simplifying hearing what your users want. It accomplishes this through a user-friendly feature suggestion and feedback software that you can embed into your app or website. Frill also comes with a roadmap and announcements tool for updating users about the actions you are taking regarding their recommendations.


  • Customizable web platform

  • Embeddable widgets

  • Idea upvoting

  • Multilingual

  • Single sign-on (SSO)


You can use Frill without paying or opt for its $25 or $149 a month plan if you want access to more than 20 active user ideas.

2. Acute


Acute offers embeddable widgets for collecting user feedback directly from your product. Your users can also submit feature requests via the widget.


  • Slack and Intercom integration

  • Feedback upvoting

  • Public feedback collection page


Acute is free until after you’ve collected 20 suggestions. After the free trial, you can opt for the $25, $50, or $99 monthly plan.

3. AnnounceKit


AnnounceKit can help you with announcing product updates to users. You can also use the tool to collect feedback and gain insights into user reactions to your updates.


  • Multilingual

  • Slack and email notifications

  • Website and app integration


Depending on your budget and needs, you can opt for the $49, $99, or $249 monthly plan. AnnounceKit also offers yearly plans that reduce monthly payments by 15%.

4. HelloNext


Hellonext provides a single location where you can gather and analyze user feedback. Besides public feedback boards for collecting insights from everyone, Hellonext offers private feedback boards for collecting suggestions from specific individuals.


  • Feedback commenting

  • Unlimited tracked users and members

  • Domain and form field customization


$19 a month will get you one feedback board. Alternatively, pay $49 or $99 monthly to get more feedback boards.

5. Upvoty


Upvoty offers feedback portals and boards that collect feature requests and allow users to upvote or downvote suggestions. You can use widgets to embed the feedback portal into your website.


  • Single sign-on authentication

  • Intercom and Jira integration

  • Product roadmap and changelog


You can pay as little as $15 a month to use Upvoty. However, if you want more than one feedback board and 150 tracked users, you will need the $35 or $59 monthly plan.

Survey tools

Survey tools are product feedback tools that gain insights through survey forms filled out by your users. These tools automate most of the survey creation, collection, and analysis process to help you gain user insights quickly and efficiently. Some of the best user feedback tools that rely on surveys include:

6. Typeform


Typeform offers a simple way to create surveys, polls, and other forms for learning what your users want. The platform optimizes every feedback form to ensure users respond and provide accurate answers.


  • Slack, Mailchimp, Airtable, Salesforce, and HubSpot integration

  • Unlimited Typeforms and questions

  • Email notifications


The basic plan costs $25 a month, but survey forms will carry the Typeform branding. If you want to collect more than a hundred responses a month and have the Typeform branding removed, you can choose the $50 or $83 monthly plan.

7. Feedbackify


Feedbackify provides user feedback forms for collecting real-time insights from your website users. It takes just five minutes to create an account and integrate Feedbackify with your website.


  • Customizable feedback forms

  • Drag and drop interface

  • Customer privacy protection


Feedbackify only costs $19 a month, and you can collect feedback from unlimited users.

8. Qualaroo


Qualaroo offers several ways to collect user feedback, but its most widely used tool is its survey form. The platform provides several survey templates, allowing you to choose and adapt the one that best fits your needs.


  • AI-powered analytics

  • App and website feedback collection

  • Net Promoter Score (NPS)


Qualaroo offers a 15-day free trial. After the trial expires, you can pay $80 monthly to embed the tool on one website. If you would like to embed the tool on multiple websites or apps, you can pay $160 monthly or get a custom Enterprise quote.

9. Jotform


Jotform is a fast solution for building survey forms for user feedback and suggestions. You can integrate survey forms with your site or SaaS apps your team uses.


  • Several form templates

  • 30-day money-back guarantee

  • 24/7 customer support


Jotform has a free plan that allows you to create five forms and collect up to a hundred submissions monthly. You can pay $24, $29, or $79 monthly to access more forms and submissions.

10. SurveySparrow


SurveySparrow offers online and offline surveys for learning how your customers want you to improve. One of its most impressive tools is its Chatbot for Website, which uses AI to engage users and collect accurate feedback.


  • Several survey options

  • Embeddable surveys

  • Data analytics


SurveySparrow offers a $99 monthly plan that provides access to most of its tools and allows you to collect up to 10,000 responses monthly. You can collect more responses by opting for the $499 monthly plan or get a custom quote for your unique business needs.

Product and website analytics tools

Product analytics tools provide insights regarding how your customers interact with your website or app. You can use this information to improve the user experience of your platform to ensure customer satisfaction. Below are some of the best analytics tools for getting user feedback:

11. Mixpanel


Mixpanel is a self-serve analytics tool that provides insights you can use to modify products and achieve higher user conversion, engagement, and retention. The platform accomplishes this by providing accurate reports regarding who uses your app or website and how they use it.


  • Interactive reports

  • Metrics monitoring and alerts

  • Scalable infrastructure


Mixpanel’s free plan is suitable for small or new businesses. However, you will need the $25 monthly plan if you want group analytics and other advanced features.

12. Hotjar


Hotjar records what your users see when they use your product. You can review the recording to learn how users interact with your tool. Hotjar also provides heatmaps – a valuable tool that reveals the parts of your platform that users interact with the most. You can use the information to improve the less-used aspects of your product.


  • Heatmaps

  • Automatic data capture

  • Dozens of integrations

  • Desktop, tablet, and mobile compatible


Hotjar is free if you record less than 35 sessions daily. Opt for the $31 or $151 monthly plan if you need to record more sessions.

13. Mouseflow


Like Hotjar, Mouseflow records the user journey and provides insights about the parts of your website users use the most or avoid. You can use the information to optimize your website user experience to boost engagement, conversions, and customer retention.


  • Heatmaps

  • HubSpot, Intercom, WordPress, and Google Analytics integration

  • Data download and export

  • Customizable dashboards


The Mouseflow free plan can support one website and 500 recordings per month. If you need to analyze more than one website or generate more recordings monthly, you can choose the $24, $79, $159, or $299 monthly plan.

14. UserInput


You can use UserInput to measure the site navigability and user experience of your ecommerce site. The tool works by recording users interacting with your site and assigning experts to identify areas for improvement.


  • Conversion optimization ideas

  • User recording and video reviews

  • One-time price


Instead of monthly fees, UserInput charges one-time payments for its website analysis services. If you pay $49, one person will review your site. Alternatively, you can get feedback from multiple professional testers by paying $199 or $299.

15. Amplitude


Amplitude provides actionable insights regarding all aspects of your digital product and customer experience. You can use the data to improve your understanding of customer behavior and optimize your product to outperform competitors.


  • Data management

  • Improvement recommendations

  • Predictive analytics and behavioral reports


If the Amplitude free plan does not meet your needs, you can upgrade to a paid plan. The pricing information for the paid plan is not publicly available, but you can contact sales for a custom quote.

Market research tools

Brands use market research tools to gather relevant and accurate data through surveys and other tactics. You can use the data to understand your target audience and how to create products that win them over.

16. Veylinx


Unlike other market research tools, Veylinx goes beyond leveraging surveys to gain customer insights. The tool uses transactional learning to forecast consumer behavior, enabling you to satisfy user needs before customers even realize they have such needs.


  • Purchase-behavior analysis

  • Proven methodology


Veylinx’s pricing information is not publicly available, but you can contact sales for a custom quote.

17. Resonate


Resonate is an AI-powered platform that gathers user data, analyzes it, and provides easy-to-understand reports. You can use the recommendations in the report to improve your product and better serve your users.


  • Real-time insights

  • Personalized platform view

  • Data ecosystem integration


You can contact Resonate to request a demo and custom quote.

Which Product Feedback Tool Is the Best?

Every product feedback tool has unique advantages and disadvantages. Pick the right tool for your company by selecting one that fits your budget and offers the features needed to gather the insights you need. For example, if you need user feedback from people using your app, getting a product feedback tool that only integrates with websites will be a waste.

Frill is one of the best tools for gaining customer insights because it’s free, user-friendly, scalable, and versatile. You can integrate it with your app or website or use the standalone web platform.

Start collecting customer feedback for your SaaS app by creating a free Frill account today.  

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