15 Feature Request Software Tools for Managing Product Feedback

Dayana Mayfield profile image

By Dayana Mayfield

Last updated on Wed Oct 04 2023

The SaaS companies that succeed are the ones who listen to their users and build what they want. That's why you need a feature request software tool that makes it easy to collect ideas, prioritize them, and take action.

According to data gathered by Sprout Social, 64% of consumers prefer brands that connect with their customers. Also, 57% of customers are willing to spend more when they feel connected to a brand.

Are you looking for an effective way to connect with your customers? If so, you should take advantage of user feedback and feature request tools. Keep reading to learn what a feature request tool is and how to find the best one for gaining invaluable customer insights.

What is a feature request tool?

A feature request tool is a platform that collects product feedback and suggestions from customers. SaaS companies, ecommerce businesses, and others types of digital-first businesses use these platforms to learn how customers feel about their products and discover ways to improve.

For example, with a feature request tracking platform, your customers can inform you about the underperforming aspects of your product and recommend upgrades. Improving your product according to user recommendations can boost customer acquisition and retention, reduce waste, and supercharge sales.

What should you look for in a feature request tool?

Since several feature request tools are available, finding the right one for your team can be tricky. Here are a few features to prioritize if you want a tool that can help you achieve your goals:

Easy-to-use idea board to collect feature requests in one place

Your users can use idea boards to suggest new ways to improve your product or service. Besides capturing ideas from users, the best idea boards have a voting system that allows users to upvote the best ideas. You can prioritize taking action on the most upvoted ideas.

SSO for users

Single sign-on (SSO) is an authentication tool that allows users to sign into various platforms with the same credentials. This way, users can sign into the feature request app using the same credentials for your software or platform (no need to make a separate account.) SSO is essential for increasing customer participation and collecting as many feedback requests as possible.

Public roadmap

You need a public roadmap that will keep users updated about the actions taken regarding their feature requests. Depending on the status of a feature request, you may tag it as Under Consideration, In Development, Shipped, or Unlikely to Build. Your feature request tool should allow you to set up your own tags and column names. At any time, users can check out your public roadmap and see which feature requests have been accepted and which are not a priority.

Feature request prioritization matrix

It's important to have a feature prioritization matrix that automatically helps you identify trends and common requests. The matrix pulls data from feature requests and shows you common terms and concepts. This makes it easy to prioritize what feedback to implement next.


Feature upvoting

Upvoting is another important tool for prioritizing feedback. Users should be able to upvote each other's ideas so you can see which ideas are the most popular. The more upvotes you get, the more attention you should devote to that feature request.


Feature request comments

Comments are helpful for collecting deeper insights on a particular request. Your users should be able to comment on each other's feature requests so that you can get more qualitative data (beyond the quantitative data you get with upvotes). Users might voice their agreement or offer a different version or angle on someone else's idea.

Feature announcements (AKA changelog)

A feature request tool will be incomplete if you cannot notify users about newly launched features. The best feature request tools include a changelog feature so you can keep users informed of updates.

Feature request portal with custom branding and domain names

Your feature request portal should offer custom branding (colors, logo, etc.) and custom domain names so you can create a branded experience for your users. (Many platforms offer customization on higher cost plans, but Frill gives you access to branding and domain names on all plans, starting at $25 per month.)

Key integrations

You want a feature request platform that will integrate with other sources so you can automatically pull in requests from other channels. Look for a platform that offers all of the integrations you need for an affordable monthly subscription. (Many platforms only offer integrations on their Enterprise plans, but Frill gives you access to all 10 of our integrations on all plans, starting at $25 per month.)

Add feature requests on behalf of users

It's also nice to be able to add feature requests on behalf of users. This comes in handy when customers give you ideas during sales calls, customer success calls, or on social media or other platforms.

15 feature request tools to consider

Now that you know what to look for in a feature request tool, let’s look at the top 15 tools on the market.

1. Frill


Frill is one of the best tools for managing product feedback and updating users about feature updates. You can embed Frill on your website or app or use its web platform. All options are user-friendly and deliver seamless performance with an attractive user interface.

Frill’s feature request management tools include Ideas for capturing product ideas and requests from users and Roadmap for showcasing your accepted ideas.


  • Multilingual

  • Customizable in-app widgets

  • Idea upvoting and commenting

  • Automatic notifications

  • Feature request prioritization matrix to easily spot common requests

  • Changelog

  • Public roadmap

  • SSO

  • Add features on behalf of users

  • 10 platform integrations

Pros and cons

Frill gives you all of the essential feature request tools you need at a really low price. You can track up to 50 ideas at a time for just $25 per month. But the platform doesn't give you product management features like user onboarding or help desk articles.

If you're primarily looking for a solution for feature requests and have other tools for product management, that might not be much of a con.


Frill offers low-cost plans that fit business of any size. You can choose our Startup plan for $25 per month and get access to our Ideas, Roadmap, and Announcement features with up to 50 tracked ideas at a time. Or, choose our Business plan for $49 per month and get unlimited ideas.

2. Savio


Savio is a user-friendly platform that facilitates collecting and tracking feature requests. The tool can also help you differentiate between high and low-quality product feedback and suggestions.


  • Slack, Zendesk, and Chrome integration

  • Feature prioritization

  • User feedback filter

Pros and cons

Savio offers all of the basic features you need for managing feature requests and improvement ideas. However, their lowest cost plan is $49 per month, and you can find cheaper alternatives.


New users can try any of Savio’s plans for free for 14 days. After the free trial, you can pay for your current plan or upgrade or downgrade to a different plan. Savio plans are $49, $99, and $199 per month. The $199 plan is the only one that supports unlimited teammates. Frill offers the same feature for free.

3. Sleekplan


Sleekplan is a user feedback tool used by businesses in various industries. With Sleekplan, you can collect product feedback and feature requests via feedback boards, satisfaction surveys, and other means.


  • Roadmap and changelog

  • Feedback widgets and custom domains

  • Chrome and WordPress integration

Pros and cons

Sleekplan offers a robust free plan, making it a solid option. However, the platform is really lacking when it comes to integrations, making it difficult to keep all your feature requests in one place.


Sleekplan has a free plan that supports gathering unlimited feature requests from unlimited users. However, the free plan does not offer roadmap and supports zero teammates. If you want roadmap, teammate support, Net Promoter Score, and other features, you must buy the $15 or $45 a month plan.

4. Trello


Trello is one of the most popular platforms for collecting feature requests. That’s because the tool has been around for a long time. However, Trello’s customer feedback boards are not the most intuitive.


  • Custom backgrounds and stickers

  • iOS and Android mobile app widgets

  • Two-factor authentication security

Pros and cons

Trello is a well-known project management software that offers easy-to-use Kanban boards. While it's not intended for feature requests, many software companies use it this way because it's free. You won't get advanced features like upvoting, a changelog, or public roadmaps, however.


Trello is available for free. However, if you want unlimited boards for collecting user feedback, you will need a paid plan. You can choose the $5 or $10 a month plan, but you will only get public board management if you pay $17.50 monthly.

5. Feature Upvote


Feature Upvote simplifies feature request collection by allowing you to gather all your customer feedback in one online board. Users can also upvote feedback so that you can identify the most important ones.


  • Private and public feedback boards

  • Unlimited contributors and team members

  • Multiple languages

  • SSO for users

  • Slack, Microsoft Teams, Jira, and Zapier integration

Pros and cons

Feature Upvote gives you essential features like SSO, multilanguage capabilities, and popular integrations, but the pricing is high. You can find more affordable options elsewhere.


At $99 per month or board, Feature Upvote is among the priciest feature request tools available. Before paying, you can try the platform for free for 30 days.

6. Roadmap


Roadmap facilitates gathering user feedback from multiple sources and places it all in a single feedback inbox. You can filter feature requests to find the most relevant ones and prioritize requests based on user upvotes.


  • Slack, Intercom, and email integration

  • Real-time feature request viewing

  • Customizable product roadmaps

Pros and cons

Roadmap offers a variety of plans, making it a good option for startups and scaleups alike. But there's no prioritization matrix for automatic trend-spotting.


Every Roadmap plan has a 14-day free trial. Depending on your preference and needs, you can pay $19, $39, or $79 a month after the free trial ends.

7. UserVoice


UserVoice provides B2B and SaaS companies with the insights needed to deliver the products and features their users desire the most. Even better, you can view customer reactions to your response to feature requests with UserVoice. The customer reactions can help you ascertain if you made the right decision.


  • In-app widget

  • Feature announcements

  • Salesforce, Slack, and Zendesk integration

  • Customer satisfaction and Net Promoter Score surveys

Pros and cons

UserVoice offers advanced integrations, user segmentation, and customer satisfaction ratings. But they only offer Enterprise-grade plans, making it a poor choice for small- and medium-sized businesses.


UserVoice offers a Starter plan that costs $499 a month for one user and a Premium Plan that costs $999 for five users.

8. ProdCamp


ProdCamp aids feedback collection from digital channels, meetings, interviews, and customer service interactions. If you need to find specific feature requests, you can find them quickly by entering keywords into the platform’s search tool.


  • Chrome extension

  • In-app feedback

  • Public roadmap

  • Impact-effort matrix

  • RICE prioritization

Pros and cons

ProdCamp has a decent free plan, but the pricing jumps up to $99 from there. Unless you love their prioritization features, the high monthly cost won't be worth it.


ProdCamp offers a free plan with ProdCamp branding. The other plans are the Startup Plan which gives you 5 admin users for $99 per month or the Business plan, which offers unlimited admin users and access to most of their features for $299 per month.

9. UserInput


Businesses use UserInput to discover the improvements and features users want to see on their websites.  Unfortunately, UserInput cannot gather user feedback from apps, and the platform does not offer free trials.


  • User testing and feedback

  • One-time price

Pros and cons

UserInput is a great option for sourcing feedback when you don't have enough customers currently. However, it's not a long-term solution for collecting feature requests from your own users.


You can pay a one-time fee of $29 to have your website reviewed once. Alternatively, choose the $99 or $179 package if you need multiple reviews.

10. Usersnap


Usersnap can reveal your users’ pain points and most desired features. The platform is simple to set up and use, and you can integrate it with your favorite tools, including Slack and Asana.


  • Product roadmaps

  • Visual bug reporting

  • Net Promoter Score (in-app and email)

  • Thumbs up/down rater

  • Feedback widgets

Pros and cons

Usersnap offers a variety of ways to collect user feedback and satisfaction ratings. However, it's a little bit too complex and expensive for most company's needs when it comes to gathering feature requests.


The Startup plan costs $69 per month and allows only one feedback project. Choose the $249 a month Premium plan if you would like to run up to 25 feedback projects or the $949 Enterprise plan if you want unlimited feedback projects.

11. Nolt


Nolt offers private and public feedback boards for gathering valuable insights. Private feedback boards are typically accessible by team members or a specific group of customers. Public feedback boards are open to everyone, letting users suggest new features or software improvements.


  • Idea upvoting

  • Single Sign-On

  • Anonymous voting

  • Custom branding

  • Roadmap

Pros and cons

Because SSO is available on all plans, Nolt is a decent option for feature requests. But the lack of a changelog feature means you'll need to add another software tool to your tech stack—so their affordable pricing isn't as affordable as it would seem.


Nolt charges $25 per month for the Essential plan and $69 per month for the Pro plan, which offers additional integrations.

12. Canny


Canny is a robust tool that can help you understand the users that send feature requests. The platform also offers the option to manage feature requests on your behalf.


  • Automated or manual feature request management

  • Public roadmap

  • Public and private feedback boards

  • Feedback analytics

  • User segmentation

  • Changelog

  • Single-sign on

Pros and cons

With Canny's free plan, you get 2 idea boards, 1 roadmap, and 1 integration. But as soon as you need a custom domain, custom branding, or more integrations, you'll have to upgrade to their $400-per-month plan. Because of the high cost, you're better off looking elsewhere.


Canny offers a limited free plan. For their lowest-cost paid plan, the pricing jumps up to $400 per month.

13. Noora


Noora is an intuitive user feedback platform that helps businesses identify the most requested features from customers. The platform also provides a product roadmap that updates users when you act on feature requests.


  • Private and public boards

  • Anonymous users

  • Custom domain

  • Single-sign on

  • Embeddable widgets

Pros and cons

Noora offers every critical feature you need for collecting ideas from your users. But to access those features, you'll have to fork over more money than if you went with Frill (which gives you SSO, custom domains, and all integrations for just $25 per month).


You can pay as little as $29 a month to use Noora, but the plan lacks custom domains, private boards, and other features. You can get these advanced features by paying $59 or $129 monthly.

14. GetFeedback


GetFeedback offers website, email, and app widgets that collect feature requests and other types of user feedback.


  • Net Promoter Score (NPS)

  • Customizable widgets

  • Engagement tracking

  • User segmentation

  • Request feedback via email and SMS

  • In-app feedback for mobile apps

Pros and cons

GetFeedback is a comprehensive customer feedback platform best suited for consumer brands that need to collect and prioritize a high volume of feedback. For software feature requests, you're better off choosing a platform dedicated to the SaaS industry, which will offer a public roadmap and changelog while costing less.


GetFeedback doesn't publish their pricing online, so you'll need to contact them for a custom quote.

15. Upvoty


Upvoty comes with feedback portals and boards that your users can use to request new features, bug fixes, and more. You can embed Upvoty feedback boards on your website or app, and users can provide feedback anonymously or without signing up.


  • Product roadmap

  • Changelog for updates

  • Customizable feedback portal

  • App and website widgets

Pros and cons

While Upvoty has all of the features you need and appears to have reasonable pricing, it might not be the right platform because that pricing is based on the number of tracked users. If you have more than 1,500 tracked users, you'll need to switch to the $75 per month plan. Other options on this list, like Frill and Nolt, give you similar features for less.


Upvoty’s $15 a month plan offers one feedback board. If you pay $35 monthly, you will have access to five feedback boards, while $75 a month provides unlimited boards.

Which feature request tool is the best?

Before choosing a feature request tool, verify that it fits your budget and has everything needed to motivate users to give feedback. Frill fits this description because it's affordable and easy to navigate with an attractive interface. 

Frill offers custom domains, user SSO, and 10 integrations on all of our plans, starting at just $25 per month.

Sign up to try one of Frill's low-cost plans and discover why it’s the go-to feature request platform for SaaS companies. 

© 2024 Frill – Independent & Bootstrapped.