19 User Feedback Tools You Need to Try

Do you run a SaaS company or other online business? User feedback is a goldmine of valuable data for improving your products in ways that matter to your target market.

Manually collecting and analyzing user feedback is tedious and inefficient. Your users might send you feedback on a bunch of different communication channels.

To help you reap the benefits of user feedback with minimal stress, we’ve put together a list of user feedback tools that ease the process.

What is a user feedback tool?

No app or web solution is perfect, and the best-equipped people to spot the imperfections are the users. When users point out flaws in your SaaS or other online solutions, don’t get mad. Instead, see their feedback as an opportunity to improve your product’s efficiency, security, aesthetics, and user-friendliness.

According to data gathered by Super Office, only 1 in 26 dissatisfied customers complain about unsatisfactory services. The other 25 unhappy users switch to a better product without saying a word.

Instead of hemorrhaging users, be proactive by asking customers how they feel about your online or offline product. That way, you can make necessary improvements and retain their patronage.

User feedback tools help identify the level of customer satisfaction or dissatisfaction with a product or service. You can use a feedback tool to gather valuable user insights through surveys and consumer reviews. Your customers can also use feedback tools to suggest new features for your product.

What types of user feedback tools are there?

A high-quality user feedback tool:

• Speeds up the collection of feedback

• Motivates users to give feedback by simplifying the process

• Delivers accurate information to you instantly

• Provides clear insight into the usage behavior of customers

Various types of feedback tools exist for different needs, and your options include:

Tools focused on web-based applications

According to Intechnic, improving UX design can boost customer conversion and retention. A 5% increase in customer retention can lead to a 25% increase in profit. If you have a web-based application, discover how to improve your product or service with the help of feedback tools.

The tool integrates with your application and collects feedback directly from users. It provides insights into user satisfaction with your application and the flaws preventing users from becoming paying customers.

Tools focused on mobile applications

In-app feedback tools make it easier for app users to voice their satisfaction or dissatisfaction with your mobile app. This feedback can also help managers recognize top-performing employees and track engagement using an employee rewards software, giving a clear view of who is contributing most to the app's success. Since the feedback tool is accessible from the app screen, users can rate your product without leaving the app. The constant flow of feedback allows you to improve the app according to what your target customers want.

Tools focused on websites

57% of users won’t recommend your service or product if your website is user or mobile-unfriendly. Also, 88% of users avoid a website after a single bad experience. Avoid losing potential customers to competitors by getting a user feedback tool for your website.

Feedback tools for websites allow visitors to report their user experience without interrupting their online journey. It also shows you the aspects of your website to improve for increased visibility, conversions, and earnings.

What are the best user feedback tools?

86% of customers are willing to pay more for a better customer experience. Discover what your customers want and give it to them with the help of these top-notch user feedback tools:

1. Frill

Frill is a user-friendly feedback tool that offers SaaS companies everything they need to gather user feedback and make the most of collected data. It goes a step further by offering SaaS companies a means to keep customers updated about the actions taken regarding their feedback. On Frill, users can also view feedback from other users and upvote the ones they want you to prioritize.

Features:

• Feedback boards for customer idea collection

• Feature voting tools to reveal top customer priorities

• Public roadmaps to show what you’re building next

• Prioritization tools to help teams focus on high-impact ideas

• Embeddable widget for capturing feedback on your site

• Announcements hub to share new features and updates

• Inline admin controls to manage everything in one view

• SSO authentication for seamless, secure access

• Full translation support to localize the entire interface

• Trello, Jira, and Slack integrations for smoother workflows

Pricing:

Frill has a pricing plan for businesses of all shapes and sizes. Small or upcoming businesses can save money with their Startup plan which gives you access to Ideas, Roadmaps & Announcements for just $25 per month. Larger companies can opt for the $49 or $149 per month plans to unlock unlimited ideas and white-labelling.

Final call: Frill is a great choice for you if you need feedback, roadmaps, and announcements in one platform.

2. AskNicely

AskNicely is a product feedback software that offers user insights in real-time so your team can take immediate action to improve the product. Various businesses can use AskNicely to their advantage, and its automated feedback collection feature makes it convenient. It also offers the option to customize client surveys and send them via email, SMS, and other options.

Features:

• AI-powered surveys for richer, more specific customer feedback

• Conversational feedback tools that boost response rates

• Real-time feedback delivery to help teams adjust instantly

• Suggested goals that turn customer insights into clear next steps

• Automatic praise distribution to reinforce positive employee behavior

• Dynamic surveys that adapt questions based on previous responses

• Feedback analytics that highlight trends and pinpoint improvement areas

• Employee activation tools that motivate frontline teams to take action

• Reputation-building tools that drive more online reviews

• Integrations that bring customer feedback into existing workflows

Pricing:

AskNicely has three plans: Learn for surveys and reports, Grow adds AI insights and integrations, Transform includes in-app surveys, API access, and CX coaching. You can reach out for a quote for each plan.

Final call: AskNicely is a great choice for you if you need automated NPS surveys with real-time actionability.

3. CustomerSure

CustomerSure is another popular feedback tool for gathering user insights in real-time. Besides gathering user feedback, you can use CustomerSure to communicate with users and show them your implementation of their suggestions.

What sets CustomerSure apart from its competitors? You can customize it to identify urgent issues and focus on the most relevant insights to your product’s performance and success.

Features:

• AI-powered VoC tools for raw feedback and actionable insights

• Customizable surveys that capture customer sentiment across journeys

• Real-time feedback collection to surface issues instantly

• Automated alerts that notify teams when customers need attention

• Role-based dashboards that highlight what each team must act on

• Closed-loop feedback workflows that ensure every issue gets resolved

• Trend and sentiment analytics to reveal root causes and opportunities

• Multi-channel feedback capture 

• Expert CX consultancy to guide strategy, priorities, and best practices

• API and integrations that bring customer insights into existing systems

Pricing:

CustomerSure offers flexible pricing: CX Starter (£1,999/mo) for beginners, CX Pro (£2,000–£7,999/mo) for medium programs, and CX Platinum for large, high-volume, customized CX initiatives.

Final call: CustomerSure is a great choice for you if you need real-time feedback and actionable insights across teams.

4. FeatureOS

FeatureOS is a leading user feedback tool for SaaS that helps teams collect, organize, and act on customer input. With automation, integrations, and customizable templates, it turns feedback into actionable insights for better product decisions.

Features:

• Feedback boards to collect and organize user input

• Forms and surveys for structured feedback collection

• Roadmaps to plan and showcase upcoming features

• Changelogs to communicate updates to users

• Beautifully designed, high-performance interface

• API-first development for custom workflows and integrations

• Context menus for quick actions like tagging and status changes

• Multi-language support to reach global users

• Powerful analytics dashboard to track trends and insights

• Custom branding: colors, favicon, OpenGraph images, and links

• Email notification configuration for admins and users

Pricing:

FeatureOS has three plans: Starter ($60), Growth ($120), and Business ($250), scaling from small teams to full enterprise features and support.

Final call:

FeatureOS is a great choice for you if you need a unified platform for collecting and managing feature requests.

5. Alchemer

Alchemer collects feedback across multiple channels, connects seamlessly with over 400 business systems, and uses AI-powered dashboards to analyze responses. Teams can transform insights into improved customer experiences, loyalty, and product strategies with real-time, data-driven decisions.

Features:

• Flexible surveys for capturing structured feedback

• Digital feedback collection from websites and apps

• Pulse analysis to turn text feedback into actionable insights

• Integrations with 400+ business systems

• Workflow automations to streamline feedback actions

• Dashboards for real-time analytics and insights

• Market research solutions for expert-level insights

• Brand Health Tracker to monitor performance across channels

• Professional services for custom survey design

• Multi-location intelligence for reputation and listing management

Pricing:

Plans start with Collaborator ($55) for surveys and email support, Professional ($165) adds branding and phone support, Full Access ($275) offers advanced research; custom enterprise plans available.

Final call:

Alchemer is a great choice for you if you need a powerful, flexible platform to collect, analyze, and act on customer feedback across surveys, websites, and apps.

6. Appzi

Appzi offers a widget that SaaS companies can install on web-based tools to gain valuable insights about users. The Appzi widget provides a convenient button that you can place anywhere on your website. The button takes users to survey forms to submit feedback and suggestions regarding your site or product.

You can customize your feedback button and surveys, and Appzi offers various tools for extracting relevant information from user submissions.

Features:

• Customizable in-product feedback widgets

• Multiple survey types: NPS, CSAT, free text, exit intent, trial-to-conversion, website, client service

• Easy survey creation from templates or scratch

• Centralized feedback with screenshots and session data

• AI-powered trend and insight analysis

• Team collaboration with invites and roles

• Integrations with CRMs, project, and issue tracking tools

• Real-time dashboard tracking feedback trends and satisfaction

Pricing:

The Basic plan for small teams costs $29/month (100K page views, 500 insights). Standard $89/month adds 600K page views, 1,000 insights, account manager. Pro $349+ offers unlimited insights.

Final call: Appzi is a great choice for you if you need customizable feedback widgets with real-time insights.

7. SurveySparrow

SurveySparrow helps SaaS companies and businesses in other industries get quick and accurate insights regarding customer and product experience. The user feedback tool is ideal for websites and web-based tools.

You can gather data by installing a SurveySparrow chatbot on your website. The chatbot issues smart surveys and collects data in real-time. Alternatively, use SurveySparrow’s classic survey forms, offline kiosks, or Net Promoter Score (NPS). You can also set up kiosks for collecting instant feedback from customers using Windows Kiosk Mode, ensuring a seamless and dedicated survey experience.

Features:

• AI-powered insights with CogniVue for smarter decisions

• WhatsApp feedback for real-time customer engagement

• Multichannel feedback collection (email, social, web, mobile)

• Conversational surveys for higher response rates

• Reputation management across 100+ platforms

• Ticketing for fast issue resolution

• SpotChecks for micro-feedback in apps and websites

• Survey creation tools with polished voice and tone

• Widgets generation for embedding surveys

• Integrations with 2,000+ platforms

• Offline and SMS/Text surveys

• Multi-lingual surveys

Pricing:

SurveySparrow plans grow with your team, and everyone gets surveys, AI insights, and automation. Higher tiers add advanced analytics, WhatsApp feedback, and extra integrations.

Final call: SurveySparrow is a great choice for you if you need conversational surveys with strong customization options.

8. GetFeedback

GetFeedback is a robust yet easy-to-use customer experience management system. You can set it up and have it running within minutes, and it’s agile enough to serve the needs of SaaS companies, ecommerce, and other types of organizations.

GetFeedback provides you with email and SMS survey options for gathering user feedback. It integrates with websites and mobile apps, supports sending survey emails through SMTP servers for branded communication, and comes with various tools for analyzing your collected data and taking quick action.

Features:

• Collect feedback across websites, apps, chat, and communities

• Mobile-friendly, fully branded surveys for any device

• Pre-built NPS®, CSAT, CES, and experience templates

• Real-time alerts with automated tool integrations

• Advanced targeting via SMS and email

• Embedded surveys for offline or restricted environments

• Native Salesforce integration with custom mappings

• Segment feedback for personalized follow-ups

• Manage customer experience to boost retention, loyalty, and adoption

Pricing:

GetFeedback starts at about $50/month for basic surveys. Higher tiers add more users, responses, and advanced integrations like Salesforce.

Final call: GetFeedback is a great choice for you if you need Salesforce-integrated feedback with omnichannel distribution.

9. Hotjar

Over 900,000 companies rely on Hotjar to understand how users experience their website and web-based tools. Setting up Hotjar for monitoring how users interact with your SaaS product is straightforward since it works out of the box.

Its most distinctive feature is Heatmaps, which simplifies viewing and understanding user behavior. When you are on top of user behavior, you can ask the right questions at the right time to improve your product. Besides Heatmaps, you get Session Recordings for viewing how users interact with your product so you can identify usability issues.

Features:

• Visualize user behavior with heatmaps

• Replay user sessions to see their experience

• Track drop-offs with funnels

• Collect direct user feedback via surveys

• Conduct 1:1 user interviews

• Run usability tests at scale

• Highlight attention areas with attention heatmaps

• Monitor site performance and errors

• Generate insights with AI-powered Sense

• Integrate data with tools like Slack, Jira, and Google Analytics

Pricing:

Hotjar offers a Free plan for up to 200k sessions, a Growth plan at $49/month with advanced analytics, and a custom-priced Pro plan for enterprises.

Final call: Hotjar is a great choice for you if you need in-depth insights into website user behavior with heatmaps and session recordings.

10. Canny

You can use Canny to collect feedback from users and team members and use the information to make better product development decisions. Everything you need to capture product feedback is in one place to keep the process hassle-free.

Canny also provides various tools for analyzing, understanding, prioritizing, and acting on collected feedback. You can also build a product roadmap and keep your users updated as you make suggested changes to your product.

Features:

• Centralized feedback collection across multiple sources and platforms

• AI-powered analysis to uncover actionable product insights

• Prioritization of feature requests and ideas automatically

• Public and private roadmap planning for product transparency

• Changelog and update sharing to keep users informed

• Internal feedback capture for team input

• Bug tracking and issue management across products

• Integrations with other tools to streamline workflows

Pricing:

Canny offers a Free plan at $0, Core at $19/month, Pro at $79/month, and a customizable Business plan for advanced needs.

Final call: Canny is a great choice for you if you need comprehensive feedback management with public roadmaps and voting.

11. Mouseflow

Mouseflow reveals why your customer acquisition or retention is low. It accomplishes this with its Session Replay feature. It replays the complete visitor experience on your website or web-based tool. SaaS companies can track clicks and mouse movements to identify underperforming aspects and make changes that boost conversions.

You also get Heatmaps for quickly identifying the parts of your product that cause user frustration. Alternatively, use Mouseflow’s customizable, interactive surveys to directly ask users for feedback about their experience with your product.

Features:

• AI-powered behavior analytics

• Session replays to see exactly what users do

• Heatmaps to visualize clicks, scrolls, and movement

• Funnels to track conversion paths and drop-offs

• Friction detection to identify UX issues

• Journey analytics for end-to-end user behavior insights

• 30+ integrations with CMS, eCommerce, analytics, and marketing platforms

Pricing:

Mouseflow’s pricing starts with a Free plan for basic tracking, then moves up to Premium at $319 for full-funnel insights.

Final call: Mouseflow is a great choice for you if you need detailed session replays and advanced heatmap analysis.

12. Convas

Convas can help you get all the data you need to build competitive products that meet your users’ needs. As an all-in-one customer feedback tool, Convas has several features, including product roadmaps and a customer feedback widget. These features allow you to access accurate customer insights and keep your users updated as you improve your product.

Features:

• Centralized feedback page for customers and team members

• Feature voting for prioritizing requests

• Comments for discussion on feedback

• Multiple boards for different products or feedback types

• Private or public feedback pages

• Product roadmap display

• Status updates for feedback progress

• Customer feedback widget for in-product feedback

• Roadmap sharing directly within the product

Pricing:

Convas offers a free plan for 25 users, Growth at $15/month for 100 users, and Business with unlimited users starting at $150/month.

Final call: Convas is a great choice for you if you need a customer feedback system with feature voting and public roadmaps.

13. Podium

If you are new to getting feedback from customers, Podium provides you with survey templates that help you ask the right questions. Customizable surveys for gathering specific insights are also available.

Even better, Podium offers real-time notifications that alert you the moment a customer responds to a survey. Real-time notifications enable you to resolve user issues before they lead to a lost customer.

Features:

• Capture every lead across channels automatically

• Convert leads into customers with AI-driven interactions

• Drive repeat business through proactive engagement

• AI customized to your industry and policies

• Fast response times to improve customer satisfaction

• Book appointments and follow up without manual effort

Pricing:

Podium plans range from Core’s essential AI features for faster lead response, to Pro’s advanced automations and AI tools. Quotes are available for all plans on request.

Final call: Podium is a great choice for you if you need a platform that combines messaging, reviews, and payments in one.

14. Nolt

Nolt provides user feedback boards that make your users enthusiastic about giving feedback and contributing to the success of your SaaS product, mobile app, or website. The user feedback tool offers several features that provide a clear understanding of what your customers want and enables you to make the best product development decisions.

Features:

• Centralized roadmap creation and sharing

• Custom statuses and fields for tailored workflows

• Private, password-protected, and moderated boards

• Anonymous voting and duplicate detection

• Custom branding, domain, and website widget

• Email notifications, status updates, and community moderation

Pricing:

Nolt offers Essential and Pro plans starting at $29 and $69 monthly, with custom features; Enterprise pricing available on request.

Final call: Nolt is a great choice for you if you need a simple, customizable platform for collecting and prioritizing feedback.

15. UserVoice

UserVoice puts you on top of user experience by giving you real-time feedback that covers user activity before, during, and after giving feedback. The tool’s data gathering system provides a clear picture of each customer’s pain point so you can respond appropriately.

As you leverage user feedback to improve your product, you can keep your customers updated with status updates and monitor their reactions to your upgrades.

Features:

• Regain customer trust by acknowledging and closing the feedback loop

• Centralized hub for all ideas and feedback

• Prioritize roadmap using real customer data

• Share status updates with customers and internal teams

• Gather feedback from emails, chats, and integrated tools (Zendesk, Slack, Gainsight)

• Enrich and analyze feedback with user and account data

• Import historical feedback with data migration support

Pricing:

UserVoice pricing starts at $899/month for Engage, $1,349/month for Prioritize, and custom Enterprise plans with AI insights and premium support.

Final call: UserVoice is a great choice for you if you need a structured platform for managing user feedback with voting and roadmaps.

16. Pendo

Pendo is a product experience and digital adoption analytics platform that's perfect for SaaS companies, mobile apps, and other brand digital experiences. With this tool, you get proprietary product analytics, customer listening tools, AI-recommended ideas, user session replay, and NPS score tracking.

Features:

• Product usage tracking across apps and platforms

• In-app guides and tutorials for user onboarding

• Session replay to see user experiences directly

• Collect and analyze user feedback and sentiment

• Predict churn and identify growth opportunities

• AI-powered insights and automatic pattern detection

• Roadmaps and feature validation based on data

Pricing:

Pendo’s pricing requires a custom quote for all plans, including Base, Core, Pulse, and Ultimate.

Final call: Pendo is a great choice for you if you need deep product analytics and in-app guidance.

17. Usersnap

Usersnap keeps you in touch with your users so you can create a customer-centric product. You can use it to collect bug reports, feature requests, customer ratings, and more. While Usersnap is already user-friendly, it comes with a host of e-books, videos, and other resources that explain how to make the most of its user feedback collection and management features.

Features:

• In-app user feedback surveys for real-time insights

• Collect and manage feature requests

• AI-powered feedback categorization and trend analysis

• Prioritize opportunities with guided scoring workflows

• Segment users for targeted engagement and follow-ups

• Integrations with tools like Jira, Trello, Slack, Asana, and Azure DevOps

• Visual feedback to understand user pain points quickly

• Changelog and board for tracking feedback implementation

Pricing:

Usersnap starts at €39/month and goes up to €319/month, with more projects, seats, and advanced features as you upgrade.

18. ProductBoard

Productboard’s insight tool collects and consolidates your user feedback into one location that you can easily access at your convenience. The feature ensures that you never miss any product request, idea, or feedback given by your customers and team members.

You can categorize all your collected feedback under appropriate headings and share them with relevant team members to take action as necessary.

Features:

• Centralized product feedback collection from customers and internal teams

• Prioritize features based on customer impact and business goals

• Build and share product roadmaps with clarity

• Link feedback to strategic initiatives and objectives

• Analyze trends and surface insights with intelligent workflows

• Collaborate across product, engineering, sales, and marketing teams

• Close the feedback loop with customers to validate ideas

• AI-powered assistance with feature discovery and stakeholder updates

Pricing:

As one of the more affordable user feedback tools, Productboard offers Free, Essentials ($19/month), Pro ($59/month), and Enterprise (custom) plans.

Final call: Usersnap is a great choice for you if you need visual feedback and bug tracking with strong integration options.

19. Noora

Noora allows SaaS companies to collect feature ideas from their target customers. That way, they can develop products that boost customer acquisition, engagement, and retention. Besides generating new ideas for products, users can also use Noora to send bug reports. The tool also has product roadmaps for keeping customers updated as you fix product flaws and add new features.

Features:

• Collect feedback from users and teammates

• Feature upvoting to prioritize requests

• Comment likes and engagement tracking

• Private boards and anonymous user support

• Embed feedback portal in your product

• Public product roadmap with custom statuses and estimated dates

• Automatic notifications to users on updates

• Changelog with WYSIWYG editor and media integrations (YouTube, Loom, GIPHY)

• Integrations with Jira Cloud, Intercom, and 1000+ other tools

Pricing:

Noora pricing starts at $14/month for Startup, $29/month for Growth, and $64/month for Enterprise, all billed annually with flexible upgrades, downgrades, or cancellations.

Final call: Noora is a great choice for you if you need a simple, all-in-one solution for feedback, roadmaps, and product updates.

Bonus tip: Leverage a brand intelligence tool like Ahrefs Brand Radar alongside your user feedback tool

While Frill excels at gathering and organizing user feedback, layering in Ahrefs Brand Radar can give you a holistic view of how your product is performing in AI-enabled channels and broader web conversations. Brand Radar tracks how your brand is mentioned across AI platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity, offering insights into:

• Your brand’s visibility and share of voice in AI-generated responses.

• Competitive benchmarking—see how often your product is cited compared to peers.

• Search demand over time for branded terms, and which AI keywords drive visibility.

Pairing feedback board data from Frill with AI visibility data from the Ahrefs marketing platform helps you understand not only what users say, but how AI tools and organic web sources talk about your brand – making your product strategy even more informed and proactive.

Which is the best user feedback tool for you?

The best user feedback tool for your SaaS company will depend on your budget and other factors. Frill leads the competition by offering all the features you could possibly need to gather user insights and use them to your advantage. Even better, Frill is user-friendly and super affordable.

FAQs

What is a user feedback tool and why is it important for SaaS?

A user feedback tool helps SaaS teams collect, organize, and analyze customer input. It ensures product decisions are driven by real user needs, improving features, satisfaction, and retention.

How can idea collection improve my SaaS product?

Idea collection lets users submit feature requests and suggestions. Prioritizing these ideas helps your SaaS team focus on improvements that matter most, driving engagement, retention, and long-term product success.

What are the best feedback tools for SaaS?

Feedback tools for SaaS enable structured user input, voting, and trend analysis. They streamline idea collection, track satisfaction, and provide actionable insights for smarter product decisions and roadmap planning.

How do I turn user feedback into actionable insights?

Effective feedback tools for SaaS collect, categorize, and analyze user feedback. By identifying trends and prioritizing ideas, you can make data-driven decisions that enhance features, usability, and customer satisfaction. Frill's feature prioritization matrix makes it easy.

Add a user feedback tool to your app and website. Sign up for Frill.