19 User Feedback Tools You Need to Try

Do you run a SaaS company or other online business? User feedback is a goldmine of valuable data for improving your products in ways that matter to your target market.

Manually collecting and analyzing user feedback is tedious and inefficient. Your users might send you feedback on a bunch of different communication channels.

To help you reap the benefits of user feedback with minimal stress, we’ve put together a list of user feedback tools that ease the process.

What is a user feedback tool?

No app or web solution is perfect, and the best-equipped people to spot the imperfections are the users. When users point out flaws in your SaaS or other online solutions, don’t get mad. Instead, see their feedback as an opportunity to improve your product’s efficiency, security, aesthetics, and user-friendliness.

According to data gathered by Super Office, only 1 in 26 dissatisfied customers complain about unsatisfactory services. The other 25 unhappy users switch to a better product without saying a word.

Instead of hemorrhaging users, be proactive by asking customers how they feel about your online or offline product. That way, you can make necessary improvements and retain their patronage.

User feedback tools help identify the level of customer satisfaction or dissatisfaction with a product or service. You can use a feedback tool to gather valuable user insights through surveys and consumer reviews. Your customers can also use feedback tools to suggest new features for your product.

What types of user feedback tools are there?

A high-quality user feedback tool:

• Speeds up the collection of feedback

• Motivates users to give feedback by simplifying the process

• Delivers accurate information to you instantly

• Provides clear insight into the usage behavior of customers

Various types of feedback tools exist for different needs, and your options include:

Tools focused on web-based applications

According to Intechnic, improving UX design can boost customer conversion and retention. A 5% increase in customer retention can lead to a 25% increase in profit. If you have a web-based application, discover how to improve your product or service with the help of feedback tools.

The tool integrates with your application and collects feedback directly from users. It provides insights into user satisfaction with your application and the flaws preventing users from becoming paying customers.

Tools focused on mobile applications

In-app feedback tools make it easier for app users to voice their satisfaction or dissatisfaction with your mobile app. Since the feedback tool is accessible from the app screen, users can rate your product without leaving the app. The constant flow of feedback allows you to improve the app according to what your target customers want.

Tools focused on websites

57% of users won’t recommend your service or product if your website is user or mobile-unfriendly. Also, 88% of users avoid a website after a single bad experience. Avoid losing potential customers to competitors by getting a user feedback tool for your website.

Feedback tools for websites allow visitors to report their user experience without interrupting their online journey. It also shows you the aspects of your website to improve for increased visibility, conversions, and earnings.

What are the best user feedback tools?

86% of customers are willing to pay more for a better customer experience. Discover what your customers want and give it to them with the help of these top-notch user feedback tools:

1. Frill

Frill is a user-friendly feedback tool that offers SaaS companies everything they need to gather user feedback and make the most of collected data. It goes a step further by offering SaaS companies a means to keep customers updated about the actions taken regarding their feedback. On Frill, users can also view feedback from other users and upvote the ones they want you to prioritize.

Features:

• Feedback boards for collecting and organizing user ideas

• Public roadmaps to showcase upcoming features

• Announcements to keep users informed about updates

• Customizable widgets for collecting feedback directly from your site

• Integration with tools like Slack, Jira, and Trello

• Automated status updates to keep users engaged with ongoing progress

• Single sign-on (SSO) for seamless user authentication

• Unlimited widgets with multi-language support

• Prioritization tools to help teams focus on high-impact ideas

Pricing:

Frill has a pricing plan for businesses of all shapes and sizes. Small or upcoming businesses can save money with their Startup plan which gives you access to Ideas, Roadmaps & Announcements for just $25 per month. Larger companies can opt for the $49 or $149 per month plans to unlock unlimited ideas and white-labelling.

Final call: Frill is a great choice for you if you need feedback, roadmaps, and announcements in one platform.

2. AskNicely

AskNicely is a product feedback software that offers user insights in real-time so your team can take immediate action to improve the product. Various businesses can use AskNicely to their advantage, and its automated feedback collection feature makes it convenient. It also offers the option to customize client surveys and send them via email, SMS, and other options.

Features:

• Automated Net Promoter Score (NPS) surveys

• Customizable survey templates and branding options

• Multi-channel distribution via email, web, or mobile

• Real-time feedback dashboards and reporting

• Automated follow-up actions based on survey responses

• Integration with CRMs like Salesforce, HubSpot, and Zendesk

• Customer satisfaction leaderboards for team performance

• Recurring and one-off survey scheduling

• Multi-language support for international surveys

Pricing:

When using AskNicely, you can track several customer experience metrics, and you can view it all via its mobile app or web-based tool. Plus, you can integrate it with Salesforce, Slack, and other platforms. AskNicely doesn’t provide pricing details on its website, but you can book a free demo and get an estimate by filling its online form.

Final call: AskNicely is a great choice for you if you need automated NPS surveys with real-time actionability.

3. CustomerSure

CustomerSure is another popular feedback tool for gathering user insights in real-time. Besides gathering user feedback, you can use CustomerSure to communicate with users and show them your implementation of their suggestions.

What sets CustomerSure apart from its competitors? You can customize it to identify urgent issues and focus on the most relevant insights to your product’s performance and success.

Features:

• Real-time feedback collection and analytics

• Customizable surveys with support for NPS, CSAT, and CES

• Automated follow-up actions based on feedback responses

• Customer trait targeting for segmentation and deeper insights

• Transparent feedback sharing with internal teams

• Multi-channel support, including email and web-based surveys

• Integration with popular CRM platforms and helpdesk tools

• Built-in reporting for performance tracking

• Automated status updates for service improvements

Pricing:

CustomerSure is scalable, meaning you can switch between pricing plans as your company’s needs evolve. The base plan costs $299.00 per month and lets you send 10,000 website, in-app, and SMS surveys monthly. If you need to send out more surveys each month, you have to opt for one of the pricier plans. On the downside, CustomerSure doesn’t offer free trials.

Final call: CustomerSure is a great choice for you if you need real-time feedback and actionable insights across teams.

4. Hellonext

Hellonext is a sophisticated yet simple tool for collecting, managing and acting on user feedback. The tool comes loaded with features that facilitate identifying what your product lacks and responding to user feedback quickly.

Hellonext’s top distinguishing feature is its beautiful and easy-to-navigate design. It comes with public and private feedback boards, and users can upvote or downvote comments. Besides being a virtual suggestion box, Hellonext can also serve as a bug reporting tool.

Features:

• Feedback boards for collecting user input

• Public product roadmap to display upcoming features

• Product changelog for tracking updates

• Feature voting system to prioritize requests

• Integration with tools like Jira, Slack, and Zapier

• AI-powered feedback analysis tools

• Automated notifications for status updates

• Custom branding and white-label options

• Real-time reporting and analytics

Pricing:

Hellonext’s base plan costs $12 a month and supports unlimited feedback and tracked users. You also get a product roadmap, widgets, and anonymous voting options. The base plan offers only one feedback board. If you want ten or more feedback boards, go for the $25 or $50 per month plan.

Final call: Hellonext is a great choice for you if you need a unified platform for collecting and managing feature requests.

5. Apptentive

Apptentive is a user feedback tool that gathers insights from mobile app users. You can use the information to improve your app’s performance. Using Apptentive as an in-app user feedback tool is cost-effective and increases customer response rates. That’s because the tool’s simplicity and convenience motivate users to give feedback about their experience.

Features:

• In-app surveys and feedback collection

• Sentiment analysis and NPS scoring

• Real-time analytics and reporting dashboards

• Automated messages and follow-ups based on user behavior

• Mobile app rating prompts for improving store visibility

• User segmentation for targeted feedback campaigns

• Integration with CRM tools like Salesforce and Zendesk

• Closed-loop feedback to ensure issues are addressed and followed up

• Customizable surveys with branding options

Pricing:

Several major brands, including CNN, Arby’s, and eBay, have used Apptentive to monitor user emotion and gather actionable feedback. That said, Apptentive isn’t cheap. No prices are on the company’s website, but based on customer feedback, the average price for the Apptentive feedback tool is $149 per month.

Final call: Apptentive is a great choice for you if you need in-app feedback and sentiment analysis for mobile apps.

6. Appzi

Appzi offers a widget that SaaS companies can install on web-based tools to gain valuable insights about users. The Appzi widget provides a convenient button that you can place anywhere on your website. The button takes users to survey forms to submit feedback and suggestions regarding your site or product.

You can customize your feedback button and surveys, and Appzi offers various tools for extracting relevant information from user submissions.

Features:

• Customizable feedback widgets for collecting in-product user feedback

• Ability to capture screenshots and user session data for detailed analysis

• Real-time feedback dashboards for tracking trends and insights

• Integration with tools like Trello, Bitbucket, and Zapier

• AI-powered feedback analysis for quick insights

• Multiple trigger options for surveys based on user interactions

• Team collaboration tools for managing and analyzing feedback

• In-depth reporting and analytics to monitor customer satisfaction over time

Pricing:

Appzi has a free plan, which is suitable for small companies. The free plan allows you to gather feedback from an unlimited number of websites and supports unlimited feedback and team members. It also allows integration with Trello and Slack. However, if you want unlimited data storage and priority email support, you have to choose a paid plan.

Final call: Appzi is a great choice for you if you need customizable feedback widgets with real-time insights.

7. SurveySparrow

SurveySparrow helps SaaS companies and businesses in other industries get quick and accurate insights regarding customer and product experience. The user feedback tool is ideal for websites and web-based tools.

You can gather data by installing a SurveySparrow chatbot on your website. The chatbot issues smart surveys and collects data in real-time. Alternatively, use SurveySparrow’s classic survey forms, offline kiosks, or Net Promoter Score (NPS).

Features:

• Conversational surveys for higher response rates

• Customizable themes and branding options

• Multiple survey types, including NPS, CSAT, and offline surveys

• API and webhook support for seamless integration with other tools

• Real-time analytics with A/B testing capabilities

• Automated workflows for follow-ups based on survey responses

• Integration with popular tools like Slack, Google Sheets, and HubSpot

• Omnichannel survey distribution via SMS, email, and web

• 360-degree feedback for comprehensive insights

Pricing:

SurveySparrow is secure and compatible with WordPress, Google, Zendesk, Hubspot, Slack, and more. The cheapest SurveySparrow plan for businesses costs $149 per month. If you have trouble picking the right plan for your company, you can try them all risk-free with SurveySparrow’s 14-day free trial.

Final call: SurveySparrow is a great choice for you if you need conversational surveys with strong customization options.

8. GetFeedback

GetFeedback is a robust yet easy-to-use customer experience management system. You can set it up and have it running within minutes, and it’s agile enough to serve the needs of SaaS companies, ecommerce, and other types of organizations.

GetFeedback provides you with email and SMS survey options for gathering user feedback. It integrates with websites and mobile apps, supports sending survey emails through SMTP servers for branded communication, and comes with various tools for analyzing your collected data and taking quick action.

Features:

• Customizable surveys with a wide range of question formats, including NPS, CSAT, and CES

• Seamless integration with Salesforce for automated survey triggers and data import

• Omnichannel feedback collection through email, SMS, websites, and apps

• Real-time reporting with visual dashboards for easy data interpretation

• Sentiment analysis using natural language processing (NLP)

• API integration for deeper customization and workflow automation

• Multi-language support for global audiences

• Survey templates designed for various customer touchpoints

• Mobile-optimized surveys for increased response rates

Pricing:

GetFeedback doesn’t have a fixed price plan. Instead, customers receive estimates based on their unique requirements. According to consumer reviews, the lowest you can pay to use GetFeedback is $50 per month, and every plan requires an annual commitment.

Final call: GetFeedback is a great choice for you if you need Salesforce-integrated feedback with omnichannel distribution.

9. Hotjar

Over 900,000 companies rely on Hotjar to understand how users experience their website and web-based tools. Setting up Hotjar for monitoring how users interact with your SaaS product is straightforward since it works out of the box.

Its most distinctive feature is Heatmaps, which simplifies viewing and understanding user behavior. When you are on top of user behavior, you can ask the right questions at the right time to improve your product. Besides Heatmaps, you get Session Recordings for viewing how users interact with your product so you can identify usability issues.

Features:

• Heatmaps for visualizing user interactions on your website

• Session recordings to observe real-time user behavior

• Feedback polls and surveys for direct customer insights

• Funnel and form analysis to identify user drop-off points

• Real-time data and behavior tracking

• Integration with popular tools like Google Analytics, Slack, and HubSpot

• User segmentation and targeting for personalized insights

• A/B testing for improving site performance based on behavior data

• Mobile-friendly data collection and analysis

Pricing:

Hotjar has a pricing plan for every type of business. The cheapest plan costs $99 a month and captures 500 daily sessions. If your website experiences more than 500 daily visitors, opt for one of the higher-priced plans.

Final call: Hotjar is a great choice for you if you need in-depth insights into website user behavior with heatmaps and session recordings.

10. Canny

You can use Canny to collect feedback from users and team members and use the information to make better product development decisions. Everything you need to capture product feedback is in one place to keep the process hassle-free.

Canny also provides various tools for analyzing, understanding, prioritizing, and acting on collected feedback. You can also build a product roadmap and keep your users updated as you make suggested changes to your product.

Features:

• Feature request management with voting and prioritization

• Public and private product roadmaps

• Changelog for tracking and announcing product updates

• Internal feedback system for team collaboration

• User segmentation to filter feedback by user groups

• Customizable feedback boards with branding options

• Automated status updates sent to users based on feedback progress

• Integration with tools like Slack, Intercom, and Jira

• Detailed analytics to track the impact of features on revenue

Pricing:

Canny’s cheapest plan costs $50 per month, and you get an unlimited number of feedback boards. You can try the $50 plan free for 14 days. If the plan doesn’t meet your needs, you can opt for one of Canny’s pricier plans.

Final call: Canny is a great choice for you if you need comprehensive feedback management with public roadmaps and voting.

11. Mouseflow

Mouseflow reveals why your customer acquisition or retention is low. It accomplishes this with its Session Replay feature. It replays the complete visitor experience on your website or web-based tool. SaaS companies can track clicks and mouse movements to identify underperforming aspects and make changes that boost conversions.

You also get Heatmaps for quickly identifying the parts of your product that cause user frustration. Alternatively, use Mouseflow’s customizable, interactive surveys to directly ask users for feedback about their experience with your product.

Features:

• Session replay to view real-time user interactions, including mouse movements, clicks, and scrolling behavior

• Six types of heatmaps (click, scroll, movement, attention, geo, and live) automatically generated for each page

• Form analytics to analyze user behavior on forms, highlighting drop-off points and improving lead generation

• Funnel tracking to pinpoint where visitors abandon the conversion process

• Customizable feedback surveys to capture user insights directly on the site

• Friction score and event tracking to detect problematic interactions like rage clicks

• Visual privacy tool to exclude sensitive information from being recorded

• Integration with popular platforms like Google Analytics, HubSpot, and Slack

• Mobile device compatibility for tracking user behavior across different platforms

Pricing:

Mouseflow has a free forever plan, which is suitable for small businesses. Its paid plans range between $24 and $299, and you can try them free for 14 days.

Final call: Mouseflow is a great choice for you if you need detailed session replays and advanced heatmap analysis.

12. Convas

Convas can help you get all the data you need to build competitive products that meet your users’ needs. As an all-in-one customer feedback tool, Convas has several features, including product roadmaps and a customer feedback widget. These features allow you to access accurate customer insights and keep your users updated as you improve your product.

Features:

• Centralized feedback page for collecting and managing user suggestions

• Feature voting system to prioritize requests based on customer input

• Public or private product roadmap sharing

• Feedback widget for capturing input without users leaving your site

• Automated status updates to keep users informed of product changes

• Custom domain and branding options for a personalized feedback experience

• Internal comments for team collaboration on feedback posts

• Anonymous voting and post moderation for flexible feedback management

• Multi-board support to organize feedback across different products or departments

Pricing:

Convas has a free plan and paid plans, and they all support unlimited team members, unlimited boards, and all integrations. The free plan is adequate for startups looking for the features that matter the most to their users. But the free plan supports only 50 tracked users, while the cheapest paid plan ($15 a month) supports 100 tracked users.

Final call: Convas is a great choice for you if you need a customer feedback system with feature voting and public roadmaps.

13. Podium

If you are new to getting feedback from customers, Podium provides you with survey templates that help you ask the right questions. Customizable surveys for gathering specific insights are also available.

Even better, Podium offers real-time notifications that alert you the moment a customer responds to a survey. Real-time notifications enable you to resolve user issues before they lead to a lost customer.

Features:

• Centralized messaging inbox for managing customer interactions across multiple channels

• Automated review requests to collect customer feedback and improve online presence

• SMS-based payment collection for streamlined transactions

• Video chat integration for real-time communication with customers

• Customer segmentation and targeted campaigns for personalized messaging

• Real-time analytics and reporting for tracking engagement and reviews

• Customizable templates for automated responses

• Integration with Google reviews, CRM platforms, and other business tools

Pricing:

Podium offers various analytics tools for tracking feedback trends by a user’s location and other filters. While Podium doesn’t have a fixed price plan, user reviews indicate that the lowest pricing is $399 per month. You can get a custom quote by filling an online form.

Final call: Podium is a great choice for you if you need a platform that combines messaging, reviews, and payments in one.

14. Nolt

Nolt provides user feedback boards that make your users enthusiastic about giving feedback and contributing to the success of your SaaS product, mobile app, or website. The user feedback tool offers several features that provide a clear understanding of what your customers want and enables you to make the best product development decisions.

Features:

• Feedback boards for collecting and organizing user input

• Public and private roadmaps to show development progress

• Voting system to prioritize feature requests based on user interest

• Customizable feedback widget that integrates into websites or apps

• SSO support for secure access and authentication

• Anonymous voting and moderation options for managing community input

• Custom domain and branding options for personalized feedback boards

• Integration with tools like Slack, Trello, and Zapier

• Email notifications to keep users informed about feedback status

Pricing:

When it comes to top-notch user feedback tools, Nolt’s pricing is among the most attractive. For just $25, you get access to all its user feedback collection and management tools. The plan also supports unlimited suggestions and users.

Final call: Nolt is a great choice for you if you need a simple, customizable platform for collecting and prioritizing feedback.

15. UserVoice

UserVoice puts you on top of user experience by giving you real-time feedback that covers user activity before, during, and after giving feedback. The tool’s data gathering system provides a clear picture of each customer’s pain point so you can respond appropriately.

As you leverage user feedback to improve your product, you can keep your customers updated with status updates and monitor their reactions to your upgrades.

Features:

• Customizable feedback boards for collecting feature requests and bug reports

• Voting system to prioritize user suggestions based on community input

• Public and private roadmaps for transparency on development progress

• Seamless integration with platforms like Slack, Jira, and Salesforce

• In-app widgets for collecting feedback directly within your product

• Automatic notifications and status updates to keep users informed

• Analytics and reporting to track trends in feedback and feature requests

• Custom branding and domain options for a personalized feedback experience

Pricing:

UserVoice doesn’t have a price plan listed on its website, but research indicates they charge at least $499 per month for feedback boards.

Final call: UserVoice is a great choice for you if you need a structured platform for managing user feedback with voting and roadmaps.

16. Pendo

Pendo is a product experience and digital adoption analytics platform that's perfect for SaaS companies, mobile apps, and other brand digital experiences. With this tool, you get proprietary product analytics, customer listening tools, AI-recommended ideas, user session replay, and NPS score tracking.

Features:

• In-app messaging for user onboarding and feature adoption

• Detailed product analytics, including funnel and user behavior tracking

• Net Promoter Score (NPS) surveys and feedback collection

• Product roadmap visualization and management

• User segmentation and targeting based on behavior

• Retention and churn analysis tools

• Automated guides and walkthroughs for user training

• Real-time data and analytics dashboard

• Integration with platforms like Salesforce, Slack, and Jira

Pricing:

Pendo doesn't publish their pricing online, so you'll need to contact sales for a demo. You can start a 30-day free trial beforehand so you have an idea of what the product offers before you have a sales call.

Final call: Pendo is a great choice for you if you need deep product analytics and in-app guidance.

17. Usersnap

Usersnap keeps you in touch with your users so you can create a customer-centric product. You can use it to collect bug reports, feature requests, customer ratings, and more. While Usersnap is already user-friendly, it comes with a host of e-books, videos, and other resources that explain how to make the most of its user feedback collection and management features.

Pricing:

A two-week free trial is available. When you are ready to upgrade to a paid plan, you can choose the $19 per month Basic package or opt for the $79 per month Startup package. There’s also the $149 Company package, which gives you access to everything Usersnap has to offer.

18. ProductBoard

Productboard’s insight tool collects and consolidates your user feedback into one location that you can easily access at your convenience. The feature ensures that you never miss any product request, idea, or feedback given by your customers and team members.

You can categorize all your collected feedback under appropriate headings and share them with relevant team members to take action as necessary.

Features:

• Visual feedback collection with screenshots and screen recordings

• Integrations with tools like Jira, Slack, Trello, and Zendesk

• Customizable feedback widgets for seamless user feedback capture

• Real-time bug reporting with browser logs and user metadata

• Automated workflows for managing and routing feedback

• Multi-language support for global feedback collection

• Customizable feedback dashboards and reporting

• Easy-to-install browser extension for quick deployment

• GDPR-compliant with high security standards

Pricing:

The least costly ProductBoard plan costs $20 and comes with enough features to support a small or upcoming business. Larger companies can try the $50 or $100 per month plan.

Final call: Usersnap is a great choice for you if you need visual feedback and bug tracking with strong integration options.

19. Noora

Noora allows SaaS companies to collect feature ideas from their target customers. That way, they can develop products that boost customer acquisition, engagement, and retention. Besides generating new ideas for products, users can also use Noora to send bug reports. The tool also has product roadmaps for keeping customers updated as you fix product flaws and add new features.

Features:

• Centralized feedback collection and management platform

• Public and private roadmaps for feature visibility

• Voting system for users to prioritize feature requests

• Customizable widgets that can be embedded in websites or apps

• Changelog to keep users updated on product changes

• Integration with tools like Jira, Zapier, and Intercom

• Automated notifications to keep users informed about their feedback status

• API access for customized feedback management

• Multi-language support for global users

Pricing:

You can pay as little as $29 a month to use Noora or pay as high as $59 a month. Noora also offers a custom plan, which you can tailor to fit your budget and other requirements.

Final call: Noora is a great choice for you if you need a simple, all-in-one solution for feedback, roadmaps, and product updates.

Which is the best user feedback tool for you?

The best user feedback tool for your SaaS company will depend on your budget and other factors. Frill leads the competition by offering all the features you could possibly need to gather user insights and use them to your advantage. Even better, Frill is user-friendly and super affordable.

Add a user feedback tool to your app and website. Sign up for Frill.