Top 30 Customer Feedback Tools Across Every Category

Top 30 Customer Feedback Tools Across Every Category

Looking for the best customer feedback tools?

We've categorized our list of the top 30 software into three different groups:

  • Feedback widgets and boards

  • Customer feedback tools

  • Customer intelligence and social listening tools

Whether you're looking for a solution for your small business, or you want advanced insights to help you do your job better as a marketer or product designer, we've got the right tools for you.

Feedback widgets and boards

With these tools, you can embed feedback widgets in your website and/or create a dedicated feedback board where customers can always turn to tell you their opinions.

1. Frill

Best fit for: Feedback for SaaS & digital products

frill-home

Features:

Frill offers customer feedback collection via website and product widgets and a customer feedback board. You also get a roadmap board and changelog software in one place so you can collect feedback from customers, approve their ideas and add them to your roadmap, and notify customers of new updates. There are also idea comments and uploading.

Pricing:

The Startup plan works for up to 50 active ideas and costs $25 per month, and the Business plan gives you unlimited tracked ideas for just $49 per month.

Reviews:

Frill has 5 stars on ProductHunt and 4.8 stars on G2.

2. Hellonext

Best fit for: SaaS business and customer management

Hellonext

Features:

Hellonext provides customer feedback boards, roadmaps, a changelog, a knowledge base, product analytics, and a CRM. This makes it more of a business management platform for SaaS companies. If you want to consolidate your software it could be a good fit.

Pricing:

The Take Flight plan costs $49 per month and includes all of the customer feedback features. The Fly High plan cost $99 per month and offers more customization.

Reviews:

Hellonext has 5 stars on G2.

3. Upvoty

Best fit for: SaaS customer feedback

upvoty

Features:

Like the name suggests, Upvoty allows your users to add ideas on your product to a customer feedback board and then upvote each other's ideas. This makes it easier for you to prioritize what to build next. Uploading also includes a changelog and many integrations that allow you to sync feedback from other places.

Pricing:

For the Power plan, you'll pay $15 per month for up to 150 tracked users. The Super Power plan costs $39 per month and allows up to 1500 users. Or, pay $75 per month for the Unlimited Power plan.

Reviews:

Upvoty has 5 stars on Capterra.

4. Hotjar

Best fit for: Ecommerce companies

hotjar

Features:

Hotjar was designed to help you collect quantitative customer feedback so that you can better understand your website analytics and website experience. Their most well-known feature is their heatmaps, which show how far users the page and what buttons and sections are clicked the most. But, Hot jar also offers user session recordings, smiley rating widgets, and customer interview management.

Pricing:

Hotjar is free for up to 35 daily sessions. To access both their observation and engagement features on a business plan for up to 500 daily sessions, you will pay $114 per month (when billed annually).

Reviews:

Hotjar has 4.3 stars on G2.

5. Saber Feedback

Best fit for: Website feedback

saber-feedback

Features:

Saver Feedback is a simple tool for collecting feedback on your website from your customers. This website feedback widget offers smiley ratings, screenshot uploads, open-ended text feedback, and diagnostic information for reproducing and troubleshooting bugs.

Pricing:

You can create up to three forms and collect unlimited feedback on their Bootstrap plan which costs $49 per month. Or get all of their features in 25 forms on the Corporate plan for 249 per month.

Reviews:

Saber Feedback doesn't have reviews on any major sites, but it still makes our list because of its affordable pricing.

6. Nolt

Best fit for: SaaS companies

nolt

Features:

Nolt offers user feedback boards that are perfect for SaaS companies and the creators of other digital products. You can add custom fields to the idea cards to require certain information from your customers. Could also make the feedback boards either private or public, and add new ideas to your roadmap to communicate with users what you'll be building next.

Pricing:

Nolt costs $25 per month per board.

Reviews:

Nolt has 5 stars on G2.

7. Informizely

Best fit for: Enterpises

Informizely

Features:

Informizely is a great customer feedback tool for large enterprises because it meets the needs of multiple departments. Marketing, CX, and product teams can all use the platform's exit intent surveys, widget embedded surveys, widget feedback buttons, and NPS score widgets. With advanced targeting and segmenting, you can make sure you're collecting feedback from the right customers at the right times.

Pricing:

The Lite plan costs $79 per month and offers up to 250 monthly responses, and the Premium plan costs $249 per month and offers up to 5,000 monthly responses plus advanced integrations and targeting.

Reviews:

Informizley has 4.6 stars on G2.

8. HappyOrNot

Best fit for: Retail and healthcare

happyornot

Features:

Like the name suggests, HappyOrNot is a customer feedback tool that lets customers log whether they were happy with their experience—or not. Customers can select a smiley face that reflects their sentiment. You can request a response in tablets on site, send out a request via email, or embed a widget on your website.

Pricing:

HappyOrNot does not offer subscription plans, so you'll need to get in touch with them for a custom quote.

Reviews:

HappyOrNot has 4.9 stars on Capterra.

9. Mopinion

Best fit for: Mobile app companies

mopinion

Features:

With Mopinion, you can embed a feedback widget in your website, web app, or mobile app. You can add a variety of intake methods to that widget including a scale rating for NPS or CSAT scores, multichoice answer questions, and open-ended text fields. This means you can customize the feedback request to just about anything you want to find out.

Pricing:

They offer one plan called the Standard plan, which includes all of the features you need for €249 per month. If you want enterprise add-ons like single sign-on, you can contact them for a custom quote.

Reviews:

Mopinion has 4.1 stars on G2.

10. Feedbackify

Best fit for: Small businesses

feedbackify

Features:

Feedbackify is a simple tool for creating a custom feedback form. You can add multiple-choice questions and open-ended questions, customize the design of your form, and add your logo. Then you can embed the form as a pop-up or widget on your website or web app allowing you to automatically request feedback from customers 24/7.

Pricing:

Feedbackify offers a single subscription for $19 per month.

Reviews: 

Feedbackify is it reviewed on any major software review sites, but it still makes our list for its affordable pricing.

Customer survey tools

Some of the items on our list are simple free survey tools. While others are more complicated Enterprise platforms that allow you to ask more in-depth user experience questions with Likert scales, frequency scales, comparisons, etc.

11. SurveyMonkey

Best fit for: High volume surveys

surveymonkey

Features:

SurveyMonkey offers a fully-featured survey platform that allows you to build custom forms with all sorts of fields. You can use their advanced features such as workflow automation and platform integrations to automatically request feedback at different stages of the customer journey. 

Pricing:

SurveyMonkey gives you a high number of responses in each plan, making it a good fit if you're looking to reach thousands of customers. The Advantage plan costs just $39 per month and gives you up to 15,000 responses per year. Check their site for custom pricing.

Reviews:

SurveyMonkey has 4.4 stars on G2.

12. Typeform

Best fit for: Startups

Typeform

Features:

Typeform is a popular online survey tool because of its attractive UX. Users see just one question at a time, giving it a simpler and less overwhelming feel. You can ask a variety of questions including short text, long text, multiple-choice, rating scales, and more. You can also set up conditional questions.

Pricing:

You can collect up to 10 responses per month on the free plan, or upgrade to the basic plan for $25 per month and collect up to 100 responses. Custom enterprise pricing is available.

Reviews:

Typeform has 4.5 stars on G2.

13. Jotform

Best fit for: Small businesses

jotform

Features:

Jotform is a standout customer feedback tool because of all of its great templates. There are over 450 feedback form templates to choose from. Plus, you can also use Jotform for contact forms, intake forms, lead forms, and purchases. There are a variety of payment processing Integrations that allow you to take orders with Jotform. This means that small business owners can consolidate customer feedback with other critical tasks and documents so that they can spend less on software each month.

Pricing:

On the free plan, you'll get up to 5 forms and 100 monthly submissions. The Silver plan costs $39 per month and allows for 50 forms and 2,500 monthly submissions.

Reviews:

Jotform has 4.7 stars on G2.

14. Google Forms

Best fit for: Free feedback collection

google-forms

Features:

If you're using Google Workspace for your business, then you already have a customer feedback tool at your disposal. Alongside their Suite of tools including Gmail and Drive and Docs, Google offers forms. These can be used for intake and Lead forms as well as feedback collection. Just ask a rating scale question, a multiple-choice question, or an open-ended question. Then share the link to the form or embed the HTML code anywhere on your website.

Pricing:

Google Forms is free to use for everyone with a Gmail account, and most businesses pay $6 per user per month for a custom Gmail domain.

Reviews:

Google Forms has 4.7 stars on Capterra.

15. SmartSurvey

Best fit for: Affordable unlimited responses

smartsurvey

Features:

With SmartSurvey, you can create surveys, forms, and questionnaires for all sorts of needs including customer feedback. You can then share the links to your surveys via email or social media, or you can embed them in your website. SmartSurvey offers advanced data analytics to help you analyze your results.

Pricing:

SmartSurvey has one of the more generous free plans. You get up to 15 questions on one survey and up to 100 submissions per month. When build annually the professional plan costs £360 per month and gives you unlimited responses.

Reviews:

SmartSurvey has 4.6 stars on G2.

16. Zoho Survey

Best fit for: Affordable unlimited responses

zoho-survey

Features:

Zoho Survey offers tons of variables, including multiple-choice, drop-down, image uploads, rating scales, star rating, NPS, slider scale, ranking, Matrix Choice, Matrix rating scale, single line, and multiple lines. You can experiment with different formats of customer feedback to see what field types improve your submission rates as well as your learnings for marketing or product research.

Pricing:

On the free plan, you get up to 100 responses per month. Or you can upgrade to the Plus plan for $25 per month and get unlimited responses.

Reviews:

Zoho Survey has 4.4 stars on G2.

17. QuestionPro

Best fit for: Enterprises

questionpro

Features:

QuestionPro offers a survey suite, market research suite, CX platform, and workforce feedback solution all in one. Top use cases include customer feedback collection, NPS ratings, live polls, member experience management, audience insights, and GDPR compliance.

Pricing:

For the survey software, the Advanced plan costs $99 per month and offers up to $25,000 responses per year for one user. If that doesn't meet your needs or if you want to purchase their other products, contact them for a custom enterprise plan quote.

Reviews:

QuestionPro has 4.5 stars on G2.

18. SurveySparrow

Best fit for: Ecommerce and mobile-first companies

surveysparrow

Features:

With SurveySparrow, you can collect customer feedback via mobile-first surveys, chatbots, and widgets—all without custom coding. You can also collect customer experience ratings like NPS, CSAT, CES, and customer exit surveys. There also reputation management features so that you can automatically monitor online reviews. That capability plus the superior mobile experience make this a great platform for ecommerce and other B2C companies.

Pricing:

SurveySparrow offers mostly custom pricing. To give you a sense of what you might pay, an Enterprise plan with up to 50,000 responses per month costs $499 per month

Reviews:

SurveySparrow has 4.4 stars on G2.

19. Microsoft Forms

Best fit for: Free feedback collection

microsoft-forms

Features:

If your business is using Microsoft Teams and Office 365, you might not need to purchase a separate customer feedback tool. Microsoft forms might offer the features you need. You can ask a variety of question types including multiple choice, text, and ratings. You can then share and embed the forms with your customers.

Pricing:

Included with Microsoft Teams and Office 365.

Reviews:

Microsoft Forms has 4.4 stars on Capterra.

20. WPForms

Best fit for: Sites built with WordPress

wpforms

Features:

Over 5 million websites use WPForms as their WordPress form builder plugin. With over 600 templates, you can create customer feedback surveys, order forms, registration forms, contact forms, and more. This makes it an affordable solution for small businesses built with WordPress. You can do more with one tool and use it to manage not only customer feedback but other aspects of the customer experience.

Pricing:

For use on one website, you'll pay $49.50 per year. Bulk plans are available for website design agencies that plan to use this product on multiple client websites.

Reviews:

WPForms has 4.9 stars on the WordPress plugin store.

Customer intelligence and social listening tools

These tools can be used to get feedback from customers in a less direct way. Customers are always talking about you online, and you need to consider the feedback that they post on social media, not just what they enter in your survey or widget.

These tools can aggregate feedback from social media, online reviews, and lots of other sources.

21. StatSocial

Best fit for: B2C brands

statsocial

Features:

With stats social, you can leverage social media listening, social campaign ROI, influencer marketing ROI, brand sentiment measurement, and consumer research to make more informed product and marketing decisions. There are a variety of insight dashboards available, so all you need to do is integrate your sources to start automatically generating insights.

Pricing:

StatSocial only offers custom pricing, so get in touch for a quote.

Reviews:

StatSocial has 3.5 stars on G2.

22. InMoment

Best fit for: Enterprises

inmoment

Features:

In moment is a robust experience management platform. It offers surveys, social listening, call scripts, data signals, advanced Integrations, customer support ticketing, text analysis, intent prediction, impact analysis, and other AI-driven analysis tools to help you analyze mass amounts of customer feedback at scale. Self-serve surveys can be deployed in websites, web apps, mobile apps, email, and SMS.

Pricing:

Contact sales for a custom enterprise quote.

Reviews:

InMoment has 4.7 stars on G2.

23. Resonate

Best fit for: SaaS and tech companies

resonate

Features:

Resonate offers 14,000 real-time proprietary insights on over 230 million individual consumers. You can upload your first-party data, and then enrich it with what's available in the resonate platform. You can then create and analyze targeted micro-segments to enhance your segmented marketing strategy. To get the most out of this tool, you should upload results from your customer research surveys as well as CRM behavioral data.

Pricing:

Request a demo to get in touch with sales for a custom quote.

Reviews:

Resonate has 4.3 stars on G2.

24. SightX

Best fit for: Enterprises

sightx

Features:

Site X is a market research platform that offers real-time insights for market research, branding, marketing, product, and CX teams. Top features include consumer surveys, automated analysis, product concept testing, MaxDiff analysis, market segmentation, online consumer panels, brand tracking, natural language processing, and heat maps.

Pricing: 

Contact sales for a custom quote.

Reviews:

SightX has 4.8 stars on G2.

25. Momentive

Best fit for: B2C brands

momentive

Features:

Momentive is the customer research arm, while SurveyMonkey is offered by Momentive as more of a dedicated survey solution. With Momentive, product innovators, marketers, and CX professionals can research their market, current customers, and brand experience. Top features include industry tracking, buyer preference monitoring, brand sentiment management, concept testing, customer satisfaction management, transactional feedback, and more.

Pricing:

Momentive only offers custom pricing.

Reviews:

Momentive doesn't have enough ratings online to give a good average.

26. Reputation

Best fit for: Enterprises

reputation

Features:

Reputation offers a ton of customer feedback Solutions in one place: business listenings, social media insights, messaging, help desk ticketing, review collection and management, surveys, brand sentiment monitoring, and competitor intelligence.

Pricing:

Contact sales for a custom quote based on your needs.

Reviews:

Reputation has 4.5 stars on G2.

27. Brand24

Best fit for: Small businesses

brand24

Features:

Brand24 offers an easy-to-use platform that allows small business owners to better research their market and target audience. Top features include brand sentiment analysis, influencer discovery, brand mention analytics, publicity issue notifications, alerts, advanced filtering, and automated insights and reporting.

Pricing:

On the individual plan, you'll pay $69 per month and you can track up to 3 keywords. Or choose the team plan for $129 per month and track up to 7 keywords at a time.

Reviews:

Brand24 has 4.5 stars on G2.

28. Brandwatch

Best fit for: B2C brands

brandwatch

Features:

Brandwatch is a consumer intelligence platform that allows brands to identify trends that matter to their target audience at large not just track mentions of their brand and product names. You can source feedback, trends, and insights from consumers through AI-driven research campaigns and audience analytics. You can also use Brandwatch to identify ideal influencers in your market and see how your brand sentiment stacks up against your competitors.

Pricing:

Brand watch only offers custom enterprise pricing.

Reviews:

Brandwatch has 4.4 stars on G2.

29. Bazaarvoice

Best fit for: Ecommerce companies

bazaarvoice

Features:

Bazararvoice is a fully featured customer feedback and review management platform for ecommerce companies. You can send sample products to customers and get reviews before your main launch, request and manage product reviews, turn social content into shoppable products with social commerce, respond to customer questions on your website, and manage social media content and influencer campaigns. Plus, you get integrated reporting so that you understand customer sentiment across a variety of content and products.

Pricing:

You'll need to get in touch with sales for a custom quote.

Reviews:

Bazaarvoice has 4.3 stars on G2.

30. Hootsuite Insights

Best fit for: Enterprises

hootsuite-insights

Features:

HootSuite insights is a great social media listening tool that allows you to collect feedback from customers across social media platforms and the web. You can monitor brand mentions to protect your brand and understand customers true opinions on your products and marketing campaigns.

Pricing:

Check in with their sales team for custom pricing that fits your needs.

Reviews:

HootSuite Insights has 4.3 stars on G2.

To manage customer feedback with beautiful idea boards and widgets, check out Frill.



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