How to Use SEO to Promote Your Feedback and Roadmap Pages

Giving people free access to your public product roadmap page and user feedback can foster a more open brand image and build trust with leads. But simply having those pages on your site doesn’t help people easily find them.

Working with existing channels helps, and sharing these pages on your newsletter and social media account can bring in some viewers. Including search engine optimization in the picture can do even more for your business and bring in new people who haven’t been exposed to your brand.

Let’s learn how roadmap pages and customer feedback can improve your brand awareness and how you can use SEO to promote them.

The Value of Customer Feedback and Public Roadmap Pages on Your Site

Most businesses work with roadmaps and feedback internally. Making those aspects of your business public can help you in more than one way. Here are the four most influential ones.

Building Trust & Loyalty

Modern marketing dictates authenticity in your branding, which pays more than crafting a boring corporate picture, especially in B2C brands. Consumers are even willing to spend more on trustworthy brands.

Sharing your public roadmap and feedback with the world helps create transparency and openness that foster customer loyalty.

Engaging with Your Audience

Most businesses build their communication with customers in a very top-down way. Posts on social media, newsletters, and company press releases are all forms of communication that don’t let the user engage, only listen.

Having an open feedback page lets users engage by leaving their honest opinions about your business. When other people view this page, they’re going to have a better view of your business, as they can see what others think of you and how you respond.

Approving Your Ideas

Another benefit of making public product roadmap and feedback pages is obtaining a free focus group. You can monitor what real users think about your business plan and business as a whole and use it to vet your ideas against a live audience.

Promoting Your Project or Product

Finally, putting these two pages out there can help you put your business in the spotlight. People will start discussing your product and product roadmap on your site and others that focus on topics like these.

This web-wide discussion can bring in new interested users.

To get all of these benefits, you need a stream of visitors on these pages. The easiest and cheapest way to do that is by an active SEO campaign.

Using SEO to Drive More Traffic to Your User Feedback and Public Product Roadmap Pages

SEO can help you generate a buzz around your business if you point traffic to the roadmap page and the feedback page. Here are the six steps to do that.

Keyword Research

The first thing to do for search engine optimization is keyword research. Google will determine where to show your page based on the keywords present on it. With proper keyword research, you can effectively tell Google what type of audience your page needs.

You can find keywords and key phrases with a free tool like Google Keyword Planner. Professional tools like the keyword tool by SE Ranking can help you find a better selection of keywords and access more information about them. This includes search volume, keyword difficulty, search intent, and SERP history.

For customer feedback and public product roadmap pages, focus on branded keywords that target these terms. Start with brainstorming potential keywords. You might end up with a list like this:

• Brand roadmap

• Brand features

• Brand customer reviews

Put those keywords in the keyword research tool, and it will return a lot of similar keywords. Analyze competing websites and pages to find similar keywords. Save the ones that fit your pages to your list.

You’re interested in keywords with a decent search volume and low keyword difficulty. This allows you to rank for them fast and receive a good amount of traffic when you hit the top three.

On-Page Optimization

Once you have a list of keywords, start the optimization process. Start with the keyword that describes the page best and has good numbers in terms of search volume and keyword difficulty. Add it to the most important places on the page:

• URL

• Title tag

• Meta description tag

• H1 tag

Add other keywords on the page to improve it. They should be sprinkled across the text on the page and added to alt tags on images and headings starting with H2.

You can easily add too many, which might hurt your SEO. Consult with a professional SEO tool to learn how many keywords you should be adding to the page. If you don’t have one, it’s best to start with a smaller amount and add a few keywords later if the page doesn’t rank in a month or two.

Then, analyze where you can include internal linking on your site. Link to these two pages from the main page and several related blog posts. Use keywords as the link anchor, and you will boost these pages in search.

Make sure you incentivize engagement by leaving a CTA for users to leave feedback on that page. Answer to customer feedback authentically, and you’ll build a positive brand image.

Technical Optimization

Internal linking doesn’t just boost the page with several links pointing to it. It also helps Google to discover new pages. Improve discoverability by adding the page to the sitemap and uploading it to your Google Search Console.

It’s one of the things you’ll work on during technical optimization. Others will focus on having the pages perform as intended and match Google’s best practices. This will make sure all the other SEO efforts are not sabotaged by poor website performance.

If you have done the basics, like getting an SSL certificate and trustworthy hosting, the bulk of technical optimization will be following the directions of a lighthouse report. You can run it in Chrome by accessing the Inspect tool.

This report will show where your page is lacking and suggest how to improve it.

Most commonly, you’ll deal with these tasks:

• Minimizing image files

• Providing different image files for different platforms

• Lazy-loading large images and videos

• Minimizing JS and CSS code

• Prioritizing code execution

• Improving server response time

Do this test for both desktop and mobile to ensure users on all platforms can access the roadmap and feedback effectively. For mobile optimization, consider changing the text layout and removing pop-ups.

Engaging Content Creation

The design of your pages plays a big role in both user experience optimization and SEO. Google is aimed at serving users not only pages that are well-optimized but also those that are well-received by the public.

So, the longer people spend on the page, and the fewer people go back to the search page, the more Google picks up on your page. To achieve this, design your pages to be as informative and easy to use as possible.

Technical optimization takes care of the part of that process by ensuring pages load fast across all devices. The other part is in the layout.

Use different ways to communicate information in your public roadmap—text, charts, timelines, video presentations, and mockups. Update the product roadmap with new information as you progress with product development.

Encouraging Users to Communicate

On feedback pages, make it easy to communicate. Make the form for leaving feedback as simple as possible and create engaging calls to action to prompt users to do so. Respond to reviews and comments to encourage others to share their opinion.

If a review is negative, make sure not to start an argument. Instead, answer in an empathetic way and show the user you care.

Consider adding social sharing buttons to the public roadmap and feedback pages to encourage conversation on other platforms as well. Social shares may also result in people linking to your pages, which improves SEO.

Constant Monitoring and Adjustments

These five points cover the majority of tasks to optimize your roadmap customer feedback pages. Monitor the performance and improve your optimization strategy if needed.

For effective SEO analytics, use a keyword rank checker to monitor how your pages grow in search against competition and Google Search Console to monitor clicks and impressions. Use Google Analytics for tracking page views, bounce rate, and user engagement.

If you’re not hitting your targets, analyze your strategy to see where you might have missed something. You should also analyze the competing pages and keyword search intent to understand how you can change your pages to improve ranking.

Summary

Having both a product roadmap and feedback public can build brand trust and bring new users to your business. Making these pages accessible on the site is not enough, though, as you must promote them.

Search engine optimization is an easy way to gain traffic to those pages, so start with keyword research, optimize the pages for keywords and performance, and monitor how the strategy performs.