OPEN FEEDBACK
Ask a question. Let customers answer in their own words.
One open question. A free-text field. No pre-set options, no leading scales. Open Feedback captures the qualitative signal you don't get from NPS or CSAT scores alone.
OPEN-ENDED FORMAT
No options to click. Just a blank text field.
Open Feedback doesn't give customers a scale to rate or options to choose from. It gives them a question and a text field. What comes back is unfiltered — the things customers would say if you asked them directly, not the things you thought to put on a form.
TRIGGER & TIMING
Ask at the exact moment that matters
Trigger Open Feedback after a specific event — when a user finishes onboarding, exits a key feature, cancels a subscription, or hits an error. Context makes responses better. Customers who just experienced something have something specific to say.
RESPONSES & THEMES
See every response. Spot the patterns.
Responses appear in your Frill dashboard as they come in. Read them individually or scan for common themes. Open Feedback doesn't give you a score to track — it gives you the language customers use, which is often more useful for product decisions than any number.
Everything you need to hear what customers actually think
Any question you need answered
There are no templates to follow. Write the question that's on your mind — from "How can we improve this?" to "What made you sign up?"
No coding required
Set your question, trigger, and targeting in the dashboard. Responses come straight to Frill — no third-party form tool needed.