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Frill

Start For Free

IDEAS

Ship the features customers actually want

Feature request software with built-in voting and a custom prioritisation matrix.

Start for free

Book a demo

BULK IMPORT

Import from Canny, Aha, or Upvoty in one click

Already using another feedback tool? One-click CSV importers bring your ideas, votes, and statuses across from Canny, Aha, Upvoty, Fider, Azure DevOps, and more. Most teams switch in 30 minutes.

BULK IMPORT

Import from Canny, Aha, or Upvoty in one click

Already using another feedback tool? One-click CSV importers bring your ideas, votes, and statuses across from Canny, Aha, Upvoty, Fider, Azure DevOps, and more. Most teams switch in 30 minutes.

PRIORITISATION

Prioritise on a 2D matrix, not a flat list

Define your own benefit and cost factors. See every idea plotted on a chart — Quick Wins, Major Projects, and Time Sinks visible at a glance.

PRIORITISATION

Prioritise on a 2D matrix, not a flat list

Define your own benefit and cost factors. See every idea plotted on a chart — Quick Wins, Major Projects, and Time Sinks visible at a glance.

AI BROWSER EXTENSION

Capture ideas from any helpdesk ticket

Highlight feedback in Zendesk, Intercom, or Help Scout. Click the Frill icon. AI drafts the idea. Done.

AI BROWSER EXTENSION

Capture ideas from any helpdesk ticket

Highlight feedback in Zendesk, Intercom, or Help Scout. Click the Frill icon. AI drafts the idea. Done.

VOTE ON BEHALF

Capture every signal, even from non-users

Sales calls, support tickets, onboarding sessions — record votes on behalf of customers who never log in to Frill. Every signal counts when you're deciding what to ship.

VOTE ON BEHALF

Capture every signal, even from non-users

Sales calls, support tickets, onboarding sessions — record votes on behalf of customers who never log in to Frill. Every signal counts when you're deciding what to ship.

IDEA APPROVAL

Moderate every idea before it goes live

Turn on Idea Approval and new submissions land in your queue. Approve, reject, or merge with existing ideas before they appear on the public board. Keep your board curated.

IDEA APPROVAL

Moderate every idea before it goes live

Turn on Idea Approval and new submissions land in your queue. Approve, reject, or merge with existing ideas before they appear on the public board. Keep your board curated.

DUPLICATE DETECTION

Frill spots duplicates so you don't have to

When a customer starts typing a new idea, Frill suggests similar ideas they can vote for instead. If a duplicate slips through, Smart Merge combines them — votes and comments transfer automatically.

DUPLICATE DETECTION

Frill spots duplicates so you don't have to

We recently moved from User Voice to Frill after evaluating 16 other options. Right from the start, Frill has been helpful and responsive and I highly recommend checking them out. I couldn’t ask for better service.

Annika HubertProduct Ops, Agrimaster

Two ways to capture ideas

Use one. Use both. Switch any time — they share the same board and the same data.

Web platform

Web App

A standalone ideas board on your own subdomain. Customers visit feedback.yourcompany.com to vote, comment, and follow ideas — no install required.

Embedabble widget

Widget

The same ideas board, embedded directly into your product. Customers submit and vote without leaving your app — one script tag to install.

Embedabble widget

Widget

The same ideas board, embedded directly into your product. Customers submit and vote without leaving your app — one script tag to install.

Every feature request software essential, included

Plus dozens more features for capturing, organising, and prioritising customer feedback.

Surveys

Run NPS, CSAT, Idea Polls, Quick Polls, and Open Feedback surveys — all embedded in your product.

Surveys

Run NPS, CSAT, Idea Polls, Quick Polls, and Open Feedback surveys — all embedded in your product.

Customer Segments

Send targeted Announcements to custom segments.

Customer Segments

Send targeted Announcements to custom segments.

Analytics

Announcement and widget analytics to gauge success.

Analytics

Announcement and widget analytics to gauge success.

Priority Matrix

See every idea plotted on a 2D benefit/cost matrix. Quick Wins, Major Projects, and Time Sinks visible at a glance.

Priority Matrix

See every idea plotted on a 2D benefit/cost matrix. Quick Wins, Major Projects, and Time Sinks visible at a glance.

Developer API

Build custom applications to collect feedback, publish a roadmap, and announce new features.

Developer API

Build custom applications to collect feedback, publish a roadmap, and announce new features.

Mark Idea as private

Keep ideas for internal eyes only!

Mark Idea as private

Keep ideas for internal eyes only!

Private Ideas

Keep some Ideas private, but your board public

Private Ideas

Keep some Ideas private, but your board public

Idea Approval

Approve / Reject new ideas before they go onto your board.

Idea Approval

Approve / Reject new ideas before they go onto your board.

@Mentions

Tag teammates and customers in comments and private notes.

@Mentions

Tag teammates and customers in comments and private notes.

Unlimited Widgets

You can create as many embeddable widget as you like.

Unlimited Widgets

You can create as many embeddable widget as you like.

Vote on behalf

Record votes for customers who can't access Frill themselves — onboarding calls, support tickets, sales conversations. Every signal counts.

Vote on behalf

Record votes for customers who can't access Frill themselves — onboarding calls, support tickets, sales conversations. Every signal counts.

Custom domains

Add you own custom domain with SSL automatically supplied.

Custom domains

Add you own custom domain with SSL automatically supplied.

Duplicate Detection

Frill intelligently suggests similar ideas to customers.

Duplicate Detection

Frill intelligently suggests similar ideas to customers.

Automatic Notifications

Automatically notify customers when an idea they follow gets updated.

Automatic Notifications

Automatically notify customers when an idea they follow gets updated.

Webhooks

Integrate with any app using our customer Webhooks.

Webhooks

Integrate with any app using our customer Webhooks.

Pinned Ideas & Comments

Highlight important ideas and comments you want people to see.

Pinned Ideas & Comments

Highlight important ideas and comments you want people to see.

Send to Trello

Send To Jira

A native integration to send ideas and bugs directly to Jira

Send To Jira

A native integration to send ideas and bugs directly to Jira

Slack Integration

Get updated immediately when customers interact with your board.

Slack Integration

Get updated immediately when customers interact with your board.

Bulk Import

Migrate from Canny, Aha, Upvoty, Fider, and more. One-click CSV import — ideas, votes, and statuses preserved.

Bulk Import

Migrate from Canny, Aha, Upvoty, Fider, and more. One-click CSV import — ideas, votes, and statuses preserved.

Comment Reactions

Foster community with low touch interactions

Comment Reactions

Foster community with low touch interactions

Unlimited Announcements

Our Announcement product is unlimited.

Unlimited Announcements

Our Announcement product is unlimited.

Wordpress SSO Plugin

Build a community on Wordpress? This is for you.

Wordpress SSO Plugin

Build a community on Wordpress? This is for you.

Mark as Bug

Not all ideas are good ideas. Keep bugs private with this feature.

Mark as Bug

Not all ideas are good ideas. Keep bugs private with this feature.

FAQs

Can I migrate from Canny, Aha, Upvoty, or another tool?

Can I embed Frill onto my website?

What is an "Idea"?

How does the Priority Matrix work?

Can customers vote anonymously, without signing up?

Can I moderate ideas before they appear on my board?

How does the idea board work?

Can I embed the idea board in my app?

What's the difference between Ideas and Topics?

Can I add ideas on behalf of customers?

How many ideas can I have?

How do I stop spam or low-quality ideas cluttering my board?

How does Frill notify customers when their idea is acted on?

Can I make my ideas board private?

Does Frill integrate with tools like Jira, Slack, or Linear?

How do I prioritise which feature requests to build first?

What happens when an idea gets shipped?

Can I have multiple boards?

A better way to collect
customer feedback

Book a demo

A better way to collect
customer feedback

Book a demo

Frill

Product

Ideas

Roadmap

Announcements

Widget

Support

Help Center

Developer Docs

Developer API

GDPR

Blog

Customer Feedback Software

Feature Request Tools

Changelog Examples

NPS Survey Response Rate

Privacy

Terms

Frill

Product

Ideas

Roadmap

Announcements

Widget

Support

Help Center

Developer Docs

Developer API

GDPR

Blog

Customer Feedback Software

Feature Request Tools

Changelog Examples

NPS Survey Response Rate

Privacy

Terms

Frill

Product

Ideas

Roadmap

Announcements

Widget

Support

Help Center

Developer Docs

Developer API

GDPR

Blog

Customer Feedback Software

Feature Request Tools

Changelog Examples

NPS Survey Response Rate

Privacy

Terms