ROADMAP
Show customers what's coming and what just shipped
Show customers what's coming and what just shipped
Public product roadmap software embedded in your product. Customers follow status changes, react when something ships, and stop emailing your support team.
EMBED ANYWHERE
Your roadmap, on your site
Drop your public roadmap into your product, marketing site, or help docs with one script tag. No iframes. No off-site links. Customers stay where they already are.
EMBED ANYWHERE
Your roadmap, on your site
Drop your public roadmap into your product, marketing site, or help docs with one script tag. No iframes. No off-site links. Customers stay where they already are.
AUTO STATUS UPDATES
Customers always know what's shipped
Move an idea from Planned to Shipped and Frill emails every customer who voted for it. No more 'is feature X done yet?' tickets clogging your support inbox.
AUTO STATUS UPDATES
Customers always know what's shipped
Move an idea from Planned to Shipped and Frill emails every customer who voted for it. No more 'is feature X done yet?' tickets clogging your support inbox.
BRANDED EXPERIENCE
A roadmap that looks like your product
Run it on feedback.yourcompany.com or any domain you choose. Hide every trace of Frill — custom colours, your logo, your tone. Customers see your product, not us.
BRANDED EXPERIENCE
A roadmap that looks like your product
Run it on feedback.yourcompany.com or any domain you choose. Hide every trace of Frill — custom colours, your logo, your tone. Customers see your product, not us.
MICRO ROADMAPS
One roadmap per product, all in one place
Multi-product teams can spin up separate roadmaps by Topic. Each one embeds independently with its own statuses. Perfect for product suites and agencies running roadmaps for multiple clients.
MICRO ROADMAPS
One roadmap per product, all in one place
Multi-product teams can spin up separate roadmaps by Topic. Each one embeds independently with its own statuses. Perfect for product suites and agencies running roadmaps for multiple clients.
CUSTOMER REACTIONS
Customers react when something ships
Every roadmap item supports emoji reactions and comments from customers. See real engagement on what excited them — not just what they voted for ahead of time.
CUSTOMER REACTIONS
Customers react when something ships
Every roadmap item supports emoji reactions and comments from customers. See real engagement on what excited them — not just what they voted for ahead of time.
CUSTOM STATUSES
Define your own pipeline
Planned, In Progress, Beta, Shipped — or whatever your team calls them. Custom statuses, custom colours, your workflow. Topics let you organise by product or theme.
CUSTOM STATUSES
Define your own pipeline
Planned, In Progress, Beta, Shipped — or whatever your team calls them. Custom statuses, custom colours, your workflow. Topics let you organise by product or theme.
Every public roadmap software essential, included
Plus dozens more features for sharing your roadmap and keeping customers in the loop.
Customisable Sections
Turn on/off and re-order each section of Frill.
Customisable Sections
Turn on/off and re-order each section of Frill.
@Mentions
Tag teammates and customers in comments and private notes.
@Mentions
Tag teammates and customers in comments and private notes.
Vote on behalf
Record votes for customers who can't access Frill themselves — onboarding calls, support tickets, sales conversations. Every signal counts.
Vote on behalf
Record votes for customers who can't access Frill themselves — onboarding calls, support tickets, sales conversations. Every signal counts.
Custom domains
Add you own custom domain with SSL automatically supplied.
Custom domains
Add you own custom domain with SSL automatically supplied.
Micro Roadmaps
Create multuple Roadmap widgets based on Topics. Perfect for different products.
Micro Roadmaps
Create multuple Roadmap widgets based on Topics. Perfect for different products.
Unlimited Tracked Users
Perfect for consumer focussed businesses with large databases.
Unlimited Tracked Users
Perfect for consumer focussed businesses with large databases.
Duplicate Detection
Frill intelligently suggests similar ideas to customers.
Duplicate Detection
Frill intelligently suggests similar ideas to customers.
Automatic Notifications
Automatically notify customers when an idea they follow gets updated.
Automatic Notifications
Automatically notify customers when an idea they follow gets updated.
Webhooks
Integrate with any app using our customer Webhooks.
Webhooks
Integrate with any app using our customer Webhooks.
Pinned Ideas & Comments
Highlight important ideas and comments you want people to see.
Pinned Ideas & Comments
Highlight important ideas and comments you want people to see.
Send to Trello
Send to Trello
Send to Trello
Send to Trello
Send To Jira
A native integration to send ideas and bugs directly to Jira
Send To Jira
A native integration to send ideas and bugs directly to Jira
Slack Integration
Get updated immediately when customers interact with your board.
Slack Integration
Get updated immediately when customers interact with your board.
Bulk Import
Migrate from Canny, Aha, Upvoty, Fider, and more. One-click CSV import — ideas, votes, and statuses preserved.
Bulk Import
Migrate from Canny, Aha, Upvoty, Fider, and more. One-click CSV import — ideas, votes, and statuses preserved.
Comment Reactions
Foster community with low touch interactions
Comment Reactions
Foster community with low touch interactions
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 14.835 0.964 C 15.117 1.37 15.335 1.872 15.503 2.418 C 15.839 3.509 16 4.861 16 6.192 C 16 7.524 15.839 8.876 15.503 9.967 C 15.335 10.512 15.117 11.014 14.835 11.42 C 14.555 11.824 14.189 12.166 13.72 12.32 C 13.309 12.455 12.911 12.347 12.674 12.273 L 9.486 11.293 C 8.957 12.883 7.434 14 5.686 14 C 3.514 14 1.688 12.273 1.688 10.06 C 1.688 9.679 1.743 9.301 1.853 8.936 C -0.696 7.93 -0.615 4.196 2.095 3.363 L 12.674 0.11 C 12.911 0.038 13.309 -0.071 13.72 0.064 C 14.189 0.218 14.555 0.56 14.835 0.964 Z M 3.402 10.06 C 3.402 11.233 4.387 12.25 5.686 12.25 C 6.704 12.25 7.531 11.623 7.84 10.788 L 3.491 9.451 C 3.433 9.645 3.402 9.849 3.402 10.06 Z" fill="rgb(0, 0, 0)" height="14px" id="jkQCe69Q1" transform="translate(4 5)" width="16px"/></svg>)
Unlimited Announcements
Our Announcement product is unlimited.
Unlimited Announcements
Our Announcement product is unlimited.
Wordpress SSO Plugin
Build a community on Wordpress? This is for you.
Wordpress SSO Plugin
Build a community on Wordpress? This is for you.
Mark as Bug
Not all ideas are good ideas. Keep bugs private with this feature.
Mark as Bug
Not all ideas are good ideas. Keep bugs private with this feature.
FAQs
Can I embed Frill onto my website?
What happens when an idea gets shipped?
Can I have multiple boards?
What\'s the difference between Ideas and Roadmap in Frill?
Can I make my roadmap private?
Can I embed the roadmap inside my SaaS product?
Do customers get notified when their idea ships?
Can I customise the status columns on my roadmap?
How do ideas from my Ideas board get onto my roadmap?
How many items can I have on my roadmap?
A better way to collect
customer feedback
A better way to collect
customer feedback
Frill
Frill
Frill