14-day free trial – No credit card required
Ship what your customers actually want — collect ideas, prioritise what matters, share your roadmap, and announce updates from one tool, embedded in your product.
4.6 / 5
Connect with your favourite tools – so you can keep working your way.
Google Docs
Google Sheets
Jira
Slack
Jira
Trello
Linear
Miro
Zendesk
Airtable
Basecamp
Asana
INLINE ADMIN
Edit live, where customers see it
No separate admin dashboard. Change a status, reply to an idea, reorder your roadmap — right on the page your customers visit. The page they see is the page you manage.
PRIORITISATION
Feature prioritisation beyond RICE & ICE
Define your own benefit and cost factors. Weight votes by customer revenue. See every idea plotted on a 2D matrix — Quick Wins, Major Projects, and Time Sinks visible at a glance.
AI BROWSER EXTENSION
Capture ideas from any helpdesk ticket
Highlight feedback in any Zendesk, Intercom, or Help Scout ticket. Click the Frill icon. AI drafts the idea for you. Your support team becomes your best feedback source.
Everything a serious customer feedback platform should ship with
NEW
Surveys
Run NPS, CSAT, Idea Polls, Quick Polls, and Open Feedback surveys — all embedded in your product.
NEW
Inline Admin
Manage your roadmap, ideas, and announcements right where your customers see them. No separate admin app to bounce between.
SSO Authentication
JWT-based SSO for end-users plus Okta and Microsoft Entra ID SAML for admins. Sign customers in with your own auth.
Unlimited Widgets
Embed as many Frill widgets as you need, anywhere you want. Unlimited on every paid plan — no per-widget surcharge.
API & Webhooks
REST API for ideas, votes, roadmap, and announcements — plus 28 webhook event types to plug Frill into anything you build.
White Label
Remove every trace of Frill branding. Customers see your product, your colours, your voice — front to back.
AI Browser Extension
Turn helpdesk tickets, emails, or any web page into a Frill idea with one click. AI drafts the idea, you publish it. Chrome and Firefox.
Custom Domain
Run Frill on feedback.yourcompany.com or anywhere you want. SSL handled automatically — no DNS gymnastics required.
MCP Server
Connect Frill to Claude, ChatGPT, Cursor, and any MCP-capable AI assistant. Ask what customers want, get answers from real feedback data.
Automatic Status Updates
Move an idea to Planned or Shipped, and every customer who voted gets notified automatically — by email and in-app.
Themes
Match Frill to your brand. Custom colours, typography, and visual style across every customer-facing surface.
Full Translations
Translate every word — labels, statuses, emails, buttons — into any of nine supported languages.
Customer Segments
Send targeted Announcements to custom segments.
Priority Matrix
See every idea plotted on a 2D benefit/cost matrix. Quick Wins, Major Projects, and Time Sinks visible at a glance.
Boosted Announcements
Pop important announcements right into your widget so customers can't miss them. Higher engagement than email.
Idea Approval
Approve / Reject new ideas before they go onto your board.
@Mentions
Tag teammates and customers in comments and private notes.
Vote on behalf
Record votes for customers who can't access Frill themselves — onboarding calls, support tickets, sales conversations. Every signal counts.
Bulk Import
Migrate from Canny, Aha, Upvoty, Fider, and more. One-click CSV import — ideas, votes, and statuses preserved.